## **📋 Overview**

Search Atlas displays two distinct scores for your articles: the **SEO Score** and the **Content Score**. Customers sometimes confuse these two metrics or have trouble locating the SEO Score at the article level. This article explains what each score measures and how to find them in the platform.

## **🔍 Where to Find the Article-Level SEO Score**

The SEO Score is available inside the **Content Genius** workspace at the individual article level. Follow these steps to locate it:

1. Navigate to **Content Genius** from the main left-hand navigation menu.
2. Open the specific article you want to review by clicking on its title.
3. Once inside the article editor, look for the SEO Score displayed within the article view.

If you are still having difficulty locating the SEO Score for a specific article, note the exact name of the article and which section of Content Genius you are working in before reaching out to support — this will help the team guide you to the correct location quickly.

## **📝 SEO Score vs. Content Score — What Is the Difference?**

These two scores measure different aspects of your article's quality. Understanding the distinction helps you improve your content more effectively.

- **SEO Score:** Evaluates on-page SEO factors such as keyword usage, meta information, heading structure, internal linking, and other technical SEO signals. It reflects how well the article is optimised for search engines.
- **Content Score:** Measures the depth, relevance, and topical coverage of the written content itself. It is driven by how thoroughly your article covers the target topic compared to top-ranking competitors.

In short, the **SEO Score** tells you how technically sound your article is for search, while the **Content Score** tells you how comprehensive and relevant the content is to the reader and topic.

## **💡 Tips for Improving Your SEO Score**

- Ensure your target keyword appears naturally throughout the article, including in key structural elements such as headings and the opening paragraph.
- Review and complete any meta information associated with your article, such as the meta title and meta description.
- Add internal links to and from the article where relevant to strengthen your site's link structure.
- Revisit your heading hierarchy to make sure it follows a logical structure.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.