## **Overview**

OTTO AI can automatically generate and post replies to Google Business Profile reviews on your behalf. To ensure these replies match your brand voice and address customer concerns effectively, you can provide OTTO with custom AI reply instructions. This guide explains how to set them up.

## **What Are AI Reply Instructions?**

AI reply instructions are custom prompts that tell OTTO how to respond to reviews. Instead of manually replying to each review, you provide OTTO with guidelines about tone, key messages, and response style. OTTO then generates contextual replies that follow your instructions automatically.

For example, instead of manually typing a response to a positive review, OTTO can instantly generate a thank-you message that matches your brand voice.

## **Before You Start**

You'll need the following to set up review reply automation:

- A connected Google Business Profile linked to your Search Atlas account
- Access to Local → Reviews in Search Atlas
- A clear idea of the tone and style you want OTTO to use when replying to reviews

## **How to Set Up OTTO AI Review Reply Instructions**

1. **Log in to Search Atlas** and navigate to **Local → Reviews** (Reviews) from the left sidebar.
2. **Select the site** for which you want to configure review reply automation.
3. **Connect your Google Business Profile** if you have not already done so, following the prompts in the Reviews dashboard.
4. **Locate the review reply settings** for your connected Google Business Profile within Local → Reviews. This is where you can enable automated review replies and enter your custom AI instructions.
5. **Enter your AI reply instructions** in the available instructions field. Write these in plain language describing the tone, style, and any key points OTTO should include — for example, whether to thank customers by name, how to handle negative reviews, or whether to include a call to action.
6. **Save your instructions.** OTTO will apply them automatically when generating replies to new reviews on your Google Business Profile.

If you are unable to locate the review reply settings within Local → Reviews, or if the Google Business Profile connection is not appearing as expected, please reach out to our support team with your project name and a description of what you see on screen so we can point you to the correct area.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.