### 🌟 Introduction

This session covers how to:

- Use **Site Explorer** to analyze domain performance across SEO pillars (Content, Authority, Technical, UX).
- Build automated, customizable **Reports Builder** dashboards for client reporting.

---

### 📝 Agenda

1️⃣ Intro to **Site Explorer** – Track KPIs and SEO health.  
2️⃣ Navigating the **SEO metrics & keyword reports**.  
3️⃣ Competitors, backlinks, ad copy visibility.  
4️⃣ Creating automated **Reports Builder reports**.  
5️⃣ Customizing layouts, integrations, and delivery schedules.  
6️⃣ Final Q&A.

---

### 🔍 Site Explorer Overview

### 🎯 Purpose

Site Explorer is a **domain monitoring tool** used to:

- Track **SEO KPIs** for any domain.
- Investigate **organic traffic trends**.
- Research **competitors, backlinks, and keywords**.

### 📊 Core Metrics

- **Domain Power** (SearchAtlas proprietary metric).
- Domain Rating & Domain Authority.
- Trust Flow, Referring Domains, Backlinks.
- Brand Signals & AI Overviews.
- URL Page Rank.

---

### 🌐 Key Insights Available

- 📈 **Organic vs. Paid Traffic Trends** (with visual tables).
- 🌍 **Traffic by Country** distribution.
- 🔑 **Keyword Research**

  - Positions, intent, search volume, CPC, traffic.
  - Branded vs. non-branded keyword breakdown.
  - Competitor overlap by keywords.
- 💰 **Paid Keywords & Ad Copy** (Google + Facebook).
- 🔗 **Backlink Profiles**

  - Historical totals, link types, link attributes.
- 📉 **Keyword Position Changes** (track rank movements).

✅ Tip: Run Site Explorer for **your domain and competitors** for the best market insights.

---

### 📊 Reports Builder

### 🏗️ Purpose

Generate **white-label, automated reports** combining Site Explorer data with other integrations. Perfect for client reporting.

### 🛠️ Setup Steps

1. Open via **three dots → Report Builder**.
2. Enter **domain**.
3. Select **Site Explorer** project, location, and date range.
4. Choose integrations (Auto Projects, Keyword Rank Tracker, Heatmaps, etc.).
5. Define recipients, frequency (weekly, monthly, quarterly).
6. Select layout (**default** or **custom**).

---

### 🎨 Customization Options

- Toggle **SEO metrics** on/off (e.g., hide traffic or trust flow).
- Add **custom text boxes**.
- Save layout for reuse or apply per-client.
- Configure who receives the report.

✅ Tip: Start with **default layout** → refine based on client needs.

---

### 💡 Best Practices

- 🔎 Use **Site Explorer** to *monitor & investigate* domains.
- 📑 Use **Reports Builder** to *communicate progress* to clients.
- 🧩 Combine with other modules (Auto Projects, Heatmaps, Rank Tracker) for complete reporting.
- 🔄 Review and adjust layouts per client preferences.

---

👉 **[Watch the full training recording](https://us02web.zoom.us/rec/play/qUnS_X40JVNCN2szDKM0Y93K1MveWxgBA1sk9tu1ZNNXLvaS0zx64AqdL0sDYeGevM9rfIq2wGFW_z6H.nOmK_LbZ6l1SKM3C?eagerLoadZvaPages=sidemenu.billing.plan_management&accessLevel=meeting&canPlayFromShare=true&from=share_recording_detail&continueMode=true&componentName=rec-play&originRequestUrl=https%3A%2F%2Fus02web.zoom.us%2Frec%2Fshare%2Fp0MKUNtWRp5YXP32SI2IByRfHp-xZdv4u30m1-hOLBNVBxVpZxBCkyghehSTLhYZ.jtG-vJCjNf-v1Ln1)** to see live demos of Site Explorer and Reports Builder setup.