In this guide, you’ll learn how to use **QUEST**, the Search Atlas visibility tool for LLMs. It helps you trace the **source documents** referenced by GPTs, benchmark your AI visibility, and launch outreach campaigns to influence those documents.

## 🔍 What to do

Use QUEST to:

- Find out whether your domain, brand, or topics are visible in models like GPT.
- Identify **source documents** that inform LLM-generated answers.
- Launch targeted **digital PR campaigns** to modify those sources and increase brand mentions.

## 🌟 Why it matters

The SEO paradigm is shifting to **AEO (Answer Engine Optimization)**. With LLMs generating billions of pieces of content:

- **If your content isn’t indexed in GPT, you won’t appear in AI-generated answers.**
- QUEST enables **AI Visibility (formerly LLM Visibility) benchmarking**, helping you **optimize for AI-generated content ecosystems**.
- Influence what ChatGPT, Claude, and others say—**at the source level**.

## 🛠️ How to do it

1. **Go to Search Atlas** and navigate to **Authority → AI Visibility (formerly LLM Visibility) QUEST → Visibility**.
2. Enter a topic, brand, or keyword (e.g., “best cat treats”, “plant-based protein powder”).
3. **QUEST** will:

   - Run your query across LLMs.
   - Extract the full AI answer.
   - Identify the **source URLs** informing that answer.
4. Review the list of **source documents**.
5. Click **“Create Campaign”** to:

   - Find contact info for authors, editors, or contributors.
   - Launch email or SMS outreach sequences.
   - Use prebuilt templates or custom messages.

## ⚠️ Common mistakes to avoid

❌ **Assuming real-time LLM data**: Most GPTs (e.g., ChatGPT) are trained on data that’s 6–24 months old.

❌ **Relying on a single model**: Cross-check your visibility across GPT, Claude, XAI, and others.

❌ **Misreading hallucinations**: Occasionally, root docs may be incorrect. QUEST flags known cases.

## 🧠 Interpretation Tips

- Focus on **recurring sources**: If multiple LLM answers cite the same domains, prioritize them.
- Look for **brand mentions vs. non-brand documents**: Not all citations include your brand; identify relevant editorial angles.
- **Target contributors**: QUEST helps you find not just site editors, but also guest authors with wide presence.

## 💡 Pro Tip

**QUEST** is deeply integrated with the **Publisher Exchange** and **Digital PR tools** in Search Atlas. You can cross-filter sites by:

- AI Visibility (formerly LLM Visibility)
- Inclusion in Google News
- Indexation via Bing, Common Crawl, and others

Use this to prioritize **outreach where AI already shows semantic trust.**

**✅ Once done**

You’ll know:

- Whether your brand is visible in GPTs.
- Which content is shaping LLM output.
- Who you need to contact to improve or correct that visibility.

If any contacts bounce or sources appear invalid, update your campaign or use QUEST’s contact enrichment workflows.

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## 📚 Useful Official Resources

- [QUEST | How Do GPTs and LLMs See Your Website](https://www.youtube.com/watch?v=BGU2wnkca0s&t=137s)
- [Search Atlas: What is Answer Engine Optimization (AEO)?](https://searchatlas.com/blog/visibility-in-chatgpt-searches/?utm_source=chatgpt.com)