# **🌟 Introduction**

This live training session covers everything you need to know to successfully install and configure **OTTO SEO**, the walkthrough explains how OTTO works, how to set it up, and how to begin optimizing your site using its automation features.

The session is designed for both SEO beginners and advanced users—whether you’re managing your own website or working with clients, this guide will help you get started.

---

# **📝 Agenda**

Here’s what the session covers:

1️⃣ **Intro to OTTO SEO** – Why it matters for technical SEO & organic growth.  
2️⃣ **Configuring an OTTO Project** – Creating and setting up a new project.  
3️⃣ **Running a Site Audit** – How audits power OTTO’s optimization flow.  
4️⃣ **Installing the OTTO Pixel** – Adding the JavaScript code to your CMS or site.  
5️⃣ **Knowledge Graph Setup** – Supplying OTTO with business info & top pages.  
6️⃣ **Autopilot Settings** – Enabling hands-free SEO optimization.  
7️⃣ **Deploying Fixes** – Reviewing, enabling, or regenerating OTTO’s suggestions.  
8️⃣ **Managing Projects** – Deep Freeze, exports, and leaving SearchAtlas.  
9️⃣ **Q&A Highlights** – Common questions about plugins, results, and pixel behavior.

---

# **💡 Key Takeaways**

- 🔎 The **site audit** is OTTO’s backbone—it flags issues so OTTO knows where to start.
- 🟢 The **OTTO Pixel** must stay installed for optimizations to appear.
- 📚 Accurate **Knowledge Graph inputs** (business info, top pages, authors) improve AI recommendations.
- ⚡ You can run OTTO in **manual or autopilot mode**, depending on control level.
- ❄️ Use **Deep Freeze** to lock in changes even if leaving SearchAtlas.

---

[👉 **Watch the full training video for the complete walkthrough.**](https://us02web.zoom.us/rec/share/5Ij7O688ct05vsBshIzsIEGK1-Yqa9gMcaFFCcFnCciJGlluolPRLVC0PX-dESTK.RLHDbWFgSwbwTemz)