# **🚀 What "Deploy All" Does in OTTO**

The **Deploy All** button in OTTO (OTTO SEO) pushes every approved optimization for your project live at once, instead of you approving and deploying each fix individually. This covers items such as meta titles and descriptions, schema markup, heading adjustments, internal links, image alt text, and other technical and on-page fixes.

When you click **Deploy All**, OTTO applies those changes to your live website through the **OTTO Pixel** using dynamic client-side rendering. This means the optimizations are injected into the page as it loads in your visitors' browsers, rather than being hard-coded into your CMS or static HTML.

# **🔄 Are Deployed Changes Permanent or Temporary?**

Deployed changes are **live but fully reversible** — they are not permanently written into your website's source code. Because they are served through the OTTO Pixel, you remain in complete control of them at all times.

- **They stay live** for as long as the OTTO Pixel is installed and your project is active.
- **They can be rolled back** at any time from your dashboard, individually or in bulk.
- **They are removed automatically** if you uninstall the OTTO Pixel, disable OTTO, or remove the optimization — unless you have protected them with Deep Freeze (explained below).

In short: nothing is locked into your site permanently, which gives you the flexibility to review, adjust, or undo any optimization without touching your CMS.

# **🧊 What the Deep Freeze Feature Does**

The **Deep Freeze** feature is an SEO continuity tool. It "freezes" your deployed OTTO optimizations so they remain live **even if you cancel your subscription or pause the project**. When the main subscription is cancelled, 24 hours after the account becomes unsubscribed all OTTO projects are automatically put into Deep Freeze (autopilot off, read-only), and the OTTO Pixel keeps serving the fixes that were already deployed — OTTO just stops crawling and making new changes. Deployed changes stop being served only if the Pixel is removed, the project is disengaged, or the project is deleted.

With Deep Freeze enabled, your SEO improvements continue to be served to visitors and search engines for as long as the **OTTO Pixel remains installed on your site**. This protects the SEO equity you have built so you don't lose rankings or on-page gains during a billing change or transition.

# **💰 Deep Freeze Costs and Slot Management**

Deep Freeze was originally a paid add-on that customers purchased per project (often referred to as **slots**). Based on customer feedback, Search Atlas has since made **Deep Freeze free and included across all plans**, removing the previous per-use charges.

- **Cost:** Deep Freeze is now included at no extra charge on current plans, so you generally no longer need to buy individual slots to protect a project.
- **Slot management:** If your account still reflects a slot-based setup, you can manage which projects are frozen from OTTO SEO → All Sites (OTTO SEO Projects), using the Active/Deep Frozen tabs and the Freeze sites control. In the OTTO **All Sites** view, you can also use the segmented filter to quickly see which projects are Deep Frozen.
- **Requirement:** The OTTO Pixel must stay installed for frozen changes to keep being served — removing the Pixel removes the changes.

Because plan details and availability can vary by account, confirm your specific Deep Freeze entitlement inside your dashboard.

# **↩️ Is Deep Freeze Reversible?**

Yes. Deep Freeze is reversible and keeps you in control:

- You can **turn Deep Freeze on or off** for a project at any time.
- While Deep Freeze is active, editing and rollback controls are blocked and a freeze message is shown; you'll need to unfreeze the project to roll back or edit changes.
- If you remove the OTTO Pixel from your website, the frozen optimizations will **no longer be served**, which effectively reverses them.

The key thing to remember is that Deep Freeze provides **continuity** — it preserves your work through subscription changes — while still leaving every change reversible whenever you need.

# **⚙️ Deploying on a Deep Frozen Project**

While a project is in Deep Freeze, editing and rollback controls are blocked and a freeze message is shown until the project is unfrozen. If you experience unexpected behavior on a frozen project, reach out to our team via live chat so we can help.

# **✅ Quick Summary**

- **Deploy All** pushes all approved OTTO optimizations live at once via the OTTO Pixel.
- Deployed changes are **live but reversible**, not permanently coded into your site.
- **Deep Freeze** keeps your deployed changes live even after cancellation, as long as the Pixel stays installed.
- Deep Freeze is now **included free** on current plans, removing past per-slot charges.
- Everything remains **reversible** — you can roll back changes or disable Deep Freeze at any time.

# **💬 Need More Help?**

If you need further assistance, click the chat icon in the bottom-right corner of the platform to start a live chat with a member of our team.