Set up a simple weekly habit to keep your Google Business Profile active — review your listing, post fresh content, and check what's driving local searches.

## 📅 Check: Review Your Google Business Profile Weekly

**What to do**

Once a week, open your Google Business Profile — directly in Google or via the Left sidebar → Local → GBP Projects — and scan for anything outdated or incorrect.

**Why it matters**

Small details affect search rankings and user trust. Keeping your profile current tells Google your business is active.

**How to do it**

1. Log in to your Google Business Profile dashboard, or open the Left sidebar → Local → GBP Projects.
2. Review and update each of the following:

   - **Business hours** — set special/holiday hours in advance. In the native GBP dashboard, go to **Edit profile → Hours → Add special hours** and enter the date and adjusted times. In Search Atlas, update the same fields from the Left sidebar → Local → GBP Projects.
   - **Phone number**
   - **Address**
   - **Photos**
   - **Business description or services** — Google enforces a hard limit of **100 services per location**. Search Atlas's Services section displays your current service count so you can see at a glance how close you are to the limit, and includes a **bulk-delete option** to quickly remove outdated entries if you are approaching or exceeding 100.
3. Save any changes you've made.

**Common mistakes to avoid**

- Forgetting to update hours during holidays
- Leaving incorrect service areas listed
- Ignoring changes in product or service offerings

**Pro Tip**

Set a weekly calendar reminder to check your profile — 10 minutes is all it takes.

**✅ Once done, your profile remains trustworthy, up-to-date, and favored by Google.**

## 📝 Post: Share a Weekly Update or Offer

**What to do**

Use the Posts section in your Google Business Profile — either natively in GBP or through the **Search Atlas GBP Posts** feature — to publish weekly content like tips, offers, or events.

**Why it matters**

Posts signal activity and help your business appear in more types of search results. They also drive engagement.

**How to do it**

1. In your **Google Business Profile dashboard** (or the **Search Atlas GBP Posts** module), navigate to Local → Posts and click **+ Create new post** (GBP Posts).
2. Choose the post type: **Update**, **Offer**, or **Event**.
3. Add the following to your post:

   - An image or short video
   - A clear message (what, when, why)
   - A call to action (CTA) — such as "Call now" or "Learn more" — with the destination URL
4. Set an expiration date if the post is time-bound.
5. **Tip:** In Search Atlas, you can **schedule posts in advance** from the GBP Posts feature. The scheduling pipeline is fully operational as of May 2026 following a recent fix, so posts queued in Search Atlas will publish to Google on the date and time you select.

**Common mistakes to avoid**

- Reposting the same content repeatedly
- Forgetting CTAs or links
- Poor visuals or formatting

**Pro Tip**

Turn FAQs into posts. One question = one weekly post = one new search opportunity.

**✅ Once done, your profile gains freshness signals and more touchpoints with local searchers.**

## 🔍 Monitor: Check Your Insights and Learn What's Working

**What to do**

Check Google's built-in Insights tool — accessible directly in your Google Business Profile dashboard — to see what actions users take on your profile.

**Why it matters**

These signals show you what's working and where to focus next: reviews, posts, or profile updates.

**How to do it**

1. Open your **GBP dashboard** (the native Google interface) and go to **Performance**.
2. Review the following metrics:

   - Search queries used to find you
   - How users found you (Search vs. Maps)
   - What actions they took (calls, directions, clicks)
3. Note patterns or drops in engagement — especially after a post or major profile update.

**Common mistakes to avoid**

- Ignoring this data completely
- Only checking once a quarter
- Overreacting to small weekly dips

**Pro Tip**

Track one insight metric in a simple spreadsheet every Friday. It builds awareness without overwhelm.

**✅ Once done, you'll start making smarter decisions with real search data.**

**🌀 You've now completed Step 3 of your Local SEO setup. Your weekly routine is in place — simple, strategic, and sustainable. When you're ready, continue to [Step 4: Manage Citations Across the Web](https://help.searchatlas.com/en/articles/11610356-step-4-optimize-your-website-for-local-seo).**

**📚 Useful Official Resources:**

**⭐ Collect & Respond to Reviews**

- [Manage customer reviews (Google Help)](https://support.google.com/business/answer/3474050?hl=en) — official steps for reading and replying to reviews
- [Tips to get more reviews (Google Help)](https://support.google.com/business/answer/3474122?hl=en) — guidelines for asking without violating policy

🗺️ **Navigation**

➡️ **Next:** [Step 4: Manage Citations Across the Web →](https://help.searchatlas.com/en/articles/11610356-step-4-optimize-your-website-for-local-seo)  
🔝 **Back to:** [Series Index](https://help.searchatlas.com/en/articles/11605436-start-here-the-local-seo-setup-checklist)