Local SEO Heatmaps let you track your Google Business Profile (GBP) rankings by keyword on a visual map. This guide walks you through accessing, configuring, and managing heatmaps via the left sidebar → Local → Local SEO Heatmaps.

## What Local Heatmaps Show

The Local SEO Heatmap dashboard displays the following columns for each business you track:

- **BUSINESS**
- **Average Rank**
- **HEATMAP KEYWORDS**
- **Rating**
- **Save**, **Import from Google Business Profile**, **Import Heatmaps**, **Export** buttons

## Step 1: Access Local Heatmaps

1. In the left sidebar, click **Local**.
2. Under **LOCAL SEO TOOLS**, click **Local SEO Heatmaps** (Local SEO Heatmaps).

## Step 2: Manage Your Local Business

When the Local SEO Heatmap page opens, you'll see the "Manage your local business" screen with a list of businesses.

- If a GBP is already connected, the business appears in the list automatically.
- If no GBP is connected, use the controls at the top of the page:

  - Select a **Search area**
  - Choose **Business Name**, **Place ID**, or **Place URL**
  - Type in the Find a local business by business name… field
  - Click **Save**

You may also use **Import from Google Business Profile** or **Import Heatmaps**.

## Step 3: Manage an Added Business

Each business row displays a **View** button and a three-dot menu (…).

- **To delete a business:** Click … then click **Delete**.
- **To open a heatmap:** Click **View**.

## Step 4: Set Up a Heatmap

After clicking View, you'll see the Local SEO Heatmap setup view with the business name at the top.

1. Add keywords in the **Enter a keyword(s)** field.
2. Click **Smart Suggest** for keyword suggestions.
3. Use the dropdown filters below the keyword bar:

   - **Heatmap shape**: Circle or Rectangular
   - **Layers**: 1–7 layers
   - **Distance**: e.g., 2 miles, 3 miles
   - **Refresh cadence**: Run Once, Daily, Weekly, Bi-weekly, Monthly, or Monthly with date selector
   - **Time**: e.g., 9 AM

## Step 5: Edit an Existing Heatmap

When a business already has heatmap data, the … menu shows:

- **Edit heatmap**
- **Delete**

Or click **View** to open the map directly.

## Step 6: Use the Local SEO Heatmaps The left side shows the score panel (donut chart and pin breakdown). The right side displays the map.

Click **Edit heatmap** at the top to adjust settings.

Hover over the date at the top to expand additional details and scan info.

## Interacting with Ranking Pins

1. Click any star (ranking pin) on the map to open a pop-up with competitor list and ranking information.
2. In the pop-up, click **Compare** to open the two-column **Local SEO Showdown** view—your business on the left, the competitor on the right.

## Delete a Heatmap

1. In the business list, click **…**
2. Click **Delete**

## View and Compare Results

- Click the GBP name to see the heatmap.
- Use the dropdown to switch between keywords.