## 🧩 What It Is

The Press Release product lets you create a professional, AI-written press release and distribute it across selected news networks. Distribution may result in backlinks, brand mentions, and SEO authority for your target page.

## ⚙️ What You Need

- **A Brand Vault** — provides all business identity data (name, description, contact, socials, logo) used in the press release
- **An OTTO project or GBP project** — to bind the press release to
- **A target URL** — the page the press release links to
- **Universal Credits** — to cover writing, editorial review, and distribution

## 🚀 The Workflow

### 1️⃣ Create

Provide:

- A topic
- A target URL
- Relevant keywords
- Any writing instructions

Choose your OTTO or GBP project. The system pulls brand information from the linked Brand Vault.

### 2️⃣ AI Writes or Write Myself

The AI generates a complete press release — title, summary, and body — using your topic, keywords, and Brand Vault data. Alternatively, you can write the entire press release yourself.

### 3️⃣ Review & Edit

Review the draft, edit text, swap images, or regenerate if needed. Approval is required before publishing.

### 4️⃣ Choose Distribution

Select from multiple distribution networks and choose the industry category that best matches your announcement. Each network has its own reach and cost.

### 5️⃣ Publish

Confirm content and cost. Your press release is submitted for distribution and tracked from the dashboard.

## 🔄 Optional: Dynamic PR Variations

You can enable variations to send unique, rewritten versions of your press release to each distribution network. This approach:

- Avoids duplicate content across networks
- Creates a more editorially diverse distribution footprint

## 📈 What You Get

- Potential backlinks across selected networks, dependent on editorial pickup
- Brand mentions on news sites where the release is published
- Authority signals from published pickups that may support your domain's SEO
- A distribution report tracking published pickups

## ✅ Best Practices

- Keep your Brand Vault complete and accurate
- Write a specific, newsworthy topic
- Use relevant keywords aligned with your target page
- Review your content carefully before publishing
- Match the category to your industry for better routing
- Review the content guidelines for all distribution channels before submitting your press release

## Summary

Press Releases allow you to create, review, and distribute announcements through selected news distribution networks while maintaining brand consistency through Brand Vault data. Proper topic selection, accurate business information, and relevant keyword targeting help support distribution performance and reporting visibility.