The Press Release module's AI writing engine produces content in English only — writing instructions in another language will not change the output. Follow the translate-after-draft workflow below to publish your press release in any language.

## ⚡ What the English-Only Restriction Means

The Search Atlas Press Release module generates all AI-written content in **English only**. Writing your instructions in another language — or explicitly directing the AI to write in French, Spanish, German, or any other language — will not produce non-English output. The AI engine defaults to English regardless of the instruction given in Step 2.

## 📍 Where the Restriction Applies

The language restriction applies at **Step 2: AI Writing Instructions** — where you provide tone, key messages, talking points, and other guidance for your draft.

- **Affected field:** The AI Writing Instructions text input in Step 2.
- **What is restricted:** Any instruction directing the AI to generate content in a language other than English.
- **In-app notice:** A warning displays directly below the AI Writing Instructions field, alerting you to this limitation before you submit.

All other steps — entering company details, selecting a distribution category, and uploading media — are not affected by this restriction.

## 🌍 How to Create Press Releases for Non-English Audiences

Use this two-step workflow to deliver a polished press release in any language:

1. **Generate your press release in English.** Complete all steps in the Press Release module using English AI Writing Instructions. Review and finalize the English draft before proceeding.
2. **Translate the finished draft.** Use a professional translator or a trusted translation tool such as **DeepL** (recommended for formal business content) or **Google Translate** to convert the finalized English draft into your target language.

Translating a polished English draft consistently produces more accurate, professional results than attempting to direct the AI to output in another language.

## ❓ Why Is Output Limited to English?

The AI writing engine is optimized and fine-tuned specifically for English-language press release content. Its tone calibration, structure awareness, and output quality are all built around English. Directing it to produce output in another language bypasses these optimizations and is not supported by the current engine. Support for additional output languages is on the product roadmap.

## ✍️ Tips for Effective AI Writing Instructions in Step 2

Follow these practices to get a high-quality English draft on the first attempt:

- Write all instructions in English for the most consistent results.
- Specify the desired tone — for example, formal and authoritative or conversational and engaging.
- Include key messages, product or company names, spokesperson quotes, and any required statistics or facts.
- Be specific about the announcement, target audience, and objective — more detail produces a stronger first-generation draft.
- Keep all instructions in English — the AI disregards any directive specifying a non-English output language.

## 🛠️ Common Questions & Troubleshooting

**I wrote my instructions in Spanish (or another language) and still received English output. Is this a bug?**

No — this is expected behavior. The AI engine always outputs English, regardless of the language used in your instructions. Use the two-step workflow above to deliver your final press release in another language.

**The AI ignored my request to write 'en français' or 'auf Deutsch.' Why?**

Any directive specifying a non-English output language is not supported and will be disregarded. Write your instructions in English and translate the finished output using a professional translator or a tool such as DeepL.

**Can I write my AI instructions in my own language if I still want English output?**

Instructions written in English consistently produce the best results. While the AI may attempt to process instructions written in other languages, output quality and tone accuracy may vary. English instructions are strongly recommended.

**Will multi-language AI output be supported in the future?**

Support for additional output languages is on the product roadmap. Check the [Search Atlas Release Notes](#) for the latest feature announcements.

**🎯 You now know where the English-only restriction applies and how to use the translate-after-draft workflow to publish your press release in any language. For a complete walkthrough of every step in the Press Release creation flow, see [Getting Started with the Press Release Module](#).**