## **🔍 What Are Heatmaps in Search Atlas?**

Heatmaps are an optional tracking feature available on the PRO plan. When enabled, Search Atlas collects visitor interaction data — such as clicks, scrolls, and mouse movement — on your connected pages. This data is stored on Search Atlas servers and contributes to your plan usage, which may affect your billing.

## **⚙️ How to Disable Heatmap Tracking**

You can turn off heatmap tracking directly from your Search Atlas dashboard. Follow these steps:

1. Log in to your **Search Atlas** account.
2. Navigate to **Local → Local SEO Heatmaps** from the left-hand sidebar.
3. Select the website or project for which you want to disable heatmaps.
4. Click the **Settings** or **Manage** option for that project.
5. Toggle the heatmap tracking switch to **Off** or click **Disable Heatmaps**.
6. Confirm your choice when prompted.

Once disabled, Search Atlas will stop collecting new heatmap data for that project immediately.

## **🗑️ Requesting Heatmap Data Removal**

Disabling heatmap tracking stops **new data** from being collected, but any previously recorded heatmap data may still be stored on Search Atlas servers. If you want all existing heatmap data permanently deleted from our servers, you need to submit a data removal request.

To request data deletion:

1. Disable heatmap tracking for all relevant projects (see steps above).
2. Contact our support team via the live chat widget (see below) and request full removal of your stored heatmap data.
3. Our team will confirm once the data has been permanently deleted from our servers.

**Please note:** Data removal is permanent and cannot be undone. Make sure you have exported or saved any heatmap reports you wish to keep before submitting your request.

## **💳 How Disabling Heatmaps Affects Your Billing**

The heatmap feature is included as part of the **PRO plan**. Here is what you need to know about billing:

- Disabling heatmaps stops new data collection, but it does **not** automatically reduce your PRO plan subscription cost, as heatmaps are bundled within the plan tier.
- If you believe you are being charged specifically for heatmap usage above your plan limits, our support team can review your account and clarify any usage-based charges.
- If you no longer need the PRO plan features and wish to downgrade, contact our support team to discuss your options.

## ❓ Frequently Asked Questions

- **Will disabling heatmaps affect the rest of my PRO plan features?**
- No. Turning off heatmaps only stops heatmap data collection. All other PRO plan features remain fully active.
- **How long does it take for data to be removed after a deletion request?**

  Our team will process your request as quickly as possible. You will receive a confirmation once deletion is complete.
- **Can I re-enable heatmaps after disabling them?**   
    
  Yes. You can re-enable heatmaps at any time from the same settings area, unless you have also requested a full data deletion.  
  
- **Does disabling heatmaps remove the tracking script from my website?**   
    
  Disabling heatmaps within Search Atlas stops data from being recorded, but if you manually added a tracking script to your website, you may also want to remove that script from your site's code.