## 🔍 Overview

If you have connected your Google Ads account to Search Atlas, you may notice that paid traffic data looks incomplete or missing in **Site Metrics** (and its Site Explorer view), while the same data appears correctly inside **Report Builder**. This is expected behavior caused by how each section of the platform fetches and displays Google Ads data. This article explains the difference and shows you how to access your complete paid data at any time.



## 🧩 Why the Discrepancy Exists

Site Metrics and Report Builder pull Google Ads data through different mechanisms, which affects what is visible and when:

- **Site Metrics / Site Explorer** focuses primarily on organic SEO data. Google Ads (paid) metrics may appear as zero, blank, or incomplete in this section — even when your integration is active and working correctly.
- **Report Builder** has full support for connected ad platform data, including Google Ads, and displays paid metrics accurately within your project reports.

In short: the absence of Google Ads data in Site Metrics does **not** mean your integration is broken. It is a display limitation of that specific section of the platform.



## ✅ How to Verify Your Google Ads Integration Is Working

1. Navigate to **Report Builder** within Search Atlas.
2. Open an existing project report or create a new one for the relevant domain.
3. Check for your Google Ads metrics in the report. If the integration is healthy, your paid data — including impressions, clicks, cost, and conversions — will appear here correctly.
4. If the data is present in Report Builder, your Google Ads connection is confirmed to be active and syncing properly.

## 📍 Where to Find Google Ads Data in the Platform

Use the following as your guide for where each data type is reliably displayed:

- **Report Builder:** Full Google Ads data — clicks, impressions, spend, conversions, and other paid metrics. This is the recommended location for reviewing and sharing Google Ads performance.
- **Site Metrics:** Primarily organic SEO data, including keyword rankings, backlinks, and organic traffic estimates. Google Ads paid data in this section may be incomplete or not displayed.

## ⚠️ When to Suspect an Actual Integration Issue

If Google Ads data is missing in **both** Site Metrics and Report Builder, there may be a genuine sync problem. Check for these signs:

- Report Builder shows no paid data for a domain that has active Google Ads campaigns running.
- Your Google Ads integration status shows an error or disconnected state in your account settings.

If you are experiencing missing data in both locations, please reach out to our support team via the chat icon in the platform so we can investigate your integration directly. If you need further assistance, please don't hesitate to contact us.