## 🔍 Overview

If your client's WordPress site shows **Connected** in Brand Vaults and in OTTO, but you still cannot publish or post a blog directly to WordPress from the Content tab, you are not experiencing a broken connection. You are missing one additional step: syncing WordPress inside the Content tab itself.

The Brand Vaults and OTTO connections serve their own purposes and do not automatically activate the WordPress publishing integration inside the Content tab. A separate sync must be completed there before direct publishing becomes available.



## ⚠️ When Does This Happen?

- You open a blog post or AI-generated article in the Content tab and the option to publish directly to WordPress is missing or greyed out.
- WordPress shows **Connected** in Brand Vaults and in OTTO, but the Content tab does not recognise the site.
- Attempting to post results in an error even though all other connections appear healthy.

## 🔗 How the WordPress Connections Work

Search Atlas uses three distinct integration points for WordPress, and each one operates independently:

- **Brand Vaults:** Stores your client's WordPress credentials and site details for use across the platform.
- **OTTO:** Uses the WordPress connection to deploy SEO optimisations, meta updates, and schema directly to the site.
- **Content tab:** Uses its own sync to enable direct blog publishing. This sync must be completed separately, even when the other two connections are already active.

Think of it as three doors into the same house — unlocking one does not unlock the others.



## ✅ How to Sync WordPress in the Content Tab

1. In the left sidebar, click **Content** to expand the section.
2. Select any content tool, for example **Content Genius** or open an existing blog post in the **Content Planner**.
3. Once a document is open in the editor, look for the **Publish** or **Integrations** option, typically found in the top-right area of the editor toolbar.
4. Click **Connect WordPress** or **Sync WordPress Site** when prompted.
5. Select the client's WordPress site from the list. If the site was already added in Brand Vaults, it should appear here automatically.
6. Confirm the sync. The status will update to show the site is now linked to the Content tab.
7. You can now use the **Publish to WordPress** option to post blog content directly to the client's site.

**Note:** You may need to complete this sync step once per client workspace or brand. After the initial sync, the connection persists for future publishing sessions.



## 🛠️ Troubleshooting

If the WordPress site does not appear in the sync list inside the Content tab, check the following:

- Confirm the site credentials are saved correctly in **Brand Vaults** under the correct client profile.
- Make sure you are working inside the correct client workspace before attempting the sync.
- Verify that the WordPress site's REST API is enabled, as Search Atlas requires it to communicate with your site.
- Check that the WordPress user account used for the connection has at least **Editor** or **Administrator** permissions.

If the site appears in the list but the sync fails, disconnect the site and reconnect it by re-entering the credentials in Brand Vaults, then repeat the sync steps above.



## 💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.