## **🚀 What Is Meta Ads?**

**Meta Ads** (Ad Studio) is Search Atlas's AI-powered advertising product for Meta (Facebook and Instagram), available inside the unified **Ads** tab alongside Google Ads — including for white-label and GHL accounts. It guides you through every step, from defining your brand to publishing ads and monitoring performance, with the Atlas AI agent handling the heavy lifting.

**The one promise to remember:** Meta Ads reads your campaigns and publishes new ones — always **paused**, never live without you. Nothing spends money until you flip a campaign live yourself.

## **📋 Before You Begin**

To use Meta Ads, you need:

- An active Search Atlas account on a supported plan (Growth, Pro, or Agency — see our [Plans & Quota article](https://help.searchatlas.com/en/articles/15936649-meta-ads-plans-quota) for details).
- A connected **Meta ad account**. You'll be prompted to link it during setup, or from Launchpad's account selector.

## **🗺️ The Typical Meta Ads Workflow**

1. **Connect your Meta account** — link your Meta ad account to Search Atlas.
2. **Set up your brand and product (Brands)** — define your identity, palette, products or services, and brand voice. A brand must be complete before it can generate ads.
3. **Build a campaign (Launchpad)** — describe your goal to Atlas in plain English, or step through the guided builder, to create audiences, creatives, ad copy, and budgets.
4. **Review and refine creatives (Creative Drive)** — browse, edit, upload, or remix your ad creatives.
5. **Publish** — campaigns publish to Meta **paused**. You decide when to flip a campaign live.
6. **Monitor results (Analytics)** — track spend, ROAS, CTR, conversions, and top-performing creatives, and set alerts for key metrics.

## **📦 Meta Ads Sections at a Glance**

Meta Ads is organized into two groups: **Meta Ads** and **Intelligence**.

## **🏷️ Meta Ads Group**

- **Brands** — Your brand library, powered by Brand Vault. A Brand Health score and completeness indicator show how ready each brand is to power ad generation.
- **Launchpad** — Where every campaign starts. Each campaign is tracked by status: **In Progress**, **Ready**, or **Published** (always paused until you flip it live).
- **Creative Drive** — Your central creative hub. Every image and video Meta Ads makes collects here, plus a shareable public link for team review and feedback.

## **🧠 Intelligence Group**

- **Analytics** — A performance dashboard with spend, ROAS, CTR, conversions, top creatives, hook rate by video, and landing-page performance. Set alerts and save views to reuse.
- **Discover** — Search any brand, including competitors, for inspiration — not limited to your connected accounts. Recreate any ad you find for your own brand.
- **Routines** — Six scheduled automation types across two families (Create and Protect) that watch, build, and ship content or reports automatically. See the dedicated [Routines article](https://help.searchatlas.com/en/articles/15937791-routines-set-it-once-ship-on-repeat) for all six types.

## **💡 Tips for a Smooth Start**

- Complete your **Brands** profile as fully as possible — a higher Brand Health score means better AI-generated ad results.
- Use **Discover** before building your first campaign to see what's working in your industry.
- Set up a **Routine** early so performance reports land in your inbox, Slack, or run history automatically.

Need help at any step? Open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.