## **🗺️ Overview**

The **Keywords page** and the **GBP Audit** tool serve different but complementary purposes. This article explains how to get the most out of your Keywords page data and clarifies the keyword ranking limit inside GBP Audit so you know exactly what to expect.

## **📈 How to Use the Keywords Page Effectively**

The Keywords page gives you a consolidated view of how your tracked keywords are performing. Here are the key metrics and how to act on them:

- **Search Volume:** Indicates how many people search for a keyword each month. Prioritise keywords with high volume that you are not yet ranking for on page one.
- **Current Ranking Position:** Shows where your pages appear in search results. Focus optimisation efforts on keywords ranking in positions 4–20, as small improvements there drive significant traffic gains.
- **Search Intent:** Categorises keywords as informational, navigational, commercial, or transactional. Match your page content type to the intent — for example, use blog posts for informational keywords and landing pages for transactional ones.
- **Ranking Trend:** Tracks position changes over time. A declining trend is an early signal to audit and refresh that page's content or backlinks.
- **Keyword Difficulty (KD):** Scores how competitive a keyword is. Target a mix of low-KD keywords for quick wins and high-KD keywords as longer-term goals.

A practical workflow is to filter the Keywords page by intent and difficulty together. Start with transactional or commercial keywords that have low-to-medium difficulty — these typically deliver the fastest ROI for SEO efforts.

## **🏪 What Is the GBP Audit Keyword Rankings Section?**

The **GBP (Google Business Profile) Audit** includes a **Keyword Rankings** section that tracks how your business listing ranks in local search results for specific queries. This is separate from the standard Keywords page and is designed specifically for local SEO visibility on Google Maps and local pack results.

## **🔢 Keyword Ranking Limit in GBP Audit**

The GBP Audit supports a maximum of **3 keyword rankings** per audit. This is a fixed platform limit and cannot be increased regardless of your subscription tier.

Here is what this means in practice:

- You can track up to **3 keywords** to monitor how your Google Business Profile ranks for those specific local search queries.
- Once 3 keywords are entered, the option to add more will be unavailable until one is removed.
- There are **no additional keyword slots** available through plan upgrades or add-ons for this specific feature — the 3-keyword cap applies to all accounts.

To make the most of your 3 available slots, choose keywords that are:

1. **High commercial intent** — queries a customer would use when ready to visit or contact a business (for example, "emergency plumber near me").
2. **Location-specific** — include your city or neighbourhood to reflect how local customers actually search.
3. **Core to your service offering** — prioritise the services or products that generate the most revenue.

## **⚙️ How to Configure Keyword Rankings in GBP Audit**

1. Navigate to your GBP Audit inside the platform.
2. Locate the **Keyword Rankings** section.
3. Click **Add Keyword** and enter your chosen search term.
4. Repeat for up to 3 keywords total.
5. Save your settings. Rankings will update on the next data refresh cycle.

If you need to change a tracked keyword, remove one of the existing entries first, then add the new term. Removing a keyword also removes its historical ranking data for that slot, so choose your 3 keywords thoughtfully before saving.

## **💡 Tips for Choosing Your 3 GBP Audit Keywords**

- Use the **Keywords page** data to identify which local queries already drive impressions or clicks to your Google Business Profile via Google Search Console integration.
- Check competitor GBP listings manually to see which categories and services they emphasise — those terms are good candidates for your slots.
- Rotate keywords periodically if your business is seasonal, replacing off-season terms with currently relevant ones.

## **🔑 Key Differences: Keywords Page vs. GBP Audit Keywords**

- **Keywords page:** Tracks organic search rankings for your website across all search results. No hard cap on the number of keywords tracked (subject to your plan limits).
- **GBP Audit keywords:** Tracks local pack and Google Maps rankings specifically for your Google Business Profile. Fixed limit of 3 keywords per audit.

Use both in tandem — the Keywords page for broad organic strategy, and GBP Audit keywords for focused local visibility monitoring.

## **🆘 Need Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.