## **📌 What Is the Competitive Positioning Map?**

The **Competitive Positioning Map** is a bubble chart inside Search Atlas that visually compares your website against competitors across key SEO metrics. Each bubble on the chart represents a domain. Keeping your competitor list accurate ensures the chart gives you meaningful, actionable insights.

## **🔍 How to Access the Competitive Positioning Map**

1. Log in to your **Search Atlas** account.
2. Navigate to the **Competitive Positioning Map** feature within the platform.
3. Your current competitors will appear as bubbles on the chart alongside your own domain.

## **➕ How to Add or Remove Competitors on the Map**

The Competitive Positioning Map lets you control which competitor domains appear as bubbles on the chart. If you are unsure where to find the competitor management controls, or if the option does not appear as expected, please have the following ready before reaching out to support so we can resolve it as quickly as possible:

- Your **project name** or the domain you are tracking
- The **competitor domain(s)** you want to add or remove
- A description of what you are trying to do (e.g., add a new competitor, remove an existing one, or replace a competitor with a different domain)
- Any **error message** or unexpected behavior you are seeing, with a screenshot if possible

## **🔄 How to Replace or Update an Existing Competitor**

If you need to swap one competitor domain for another on the chart, this typically involves removing the existing entry and adding the new domain in its place. If you encounter any difficulty completing this within the platform, gather the details listed above and contact our support team for step-by-step guidance.

## **💡 Tips for Choosing the Right Competitors**

- **Focus on direct competitors:** Choose domains that target the same keywords and audience as your website.
- **Mix competitor sizes:** Include a range of smaller, similar-sized, and larger domains to understand your full competitive landscape.
- **Review regularly:** Revisit your competitor list periodically to make sure it still reflects your actual competitive environment.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.