In this pivotal stage, Smart Ads streamlines campaign setup by leveraging your website's existing content.

Our system automatically detects the products or services listed on your website. For each detected item, we then build a new, dedicated campaign using the proven STAG (Single Theme Ad Group) framework.

This structured approach helps ensure highly relevant ad targeting and improved performance.

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1777686523/046193c23bc5171481e13c0eadbb/409bc8d4-c9ec-429f-a424-b74a6ee7b3ad?expires=1786860000&signature=069d42e5b52cae3dcb3446c21bef6659556e4aa3c847e87e9dfc0726e6b970bb&req=dScgEc92m4RdWvMW3nq%2BgeB8AHPYLl8hP4Fo8WRbMeDKUjwFo%2BkRfxgtkYUM%0AAJb%2Buo6WGMzPXvV7axUXeayrGzI%3D%0A)

## **🔍 What If A Product Or Service Is Missing?**

Should any specific product or service you wish to advertise not appear in the automated detection, you have the option to add it manually. This ensures complete control over your advertising inventory.

## **🧭 Your Action**

Select the specific products or services you want to advertise. Choose wisely, as a new campaign is generated for each selection, ready for further optimization.

## **🗺️ Navigation**

Next: [🚀 Ads and Launch Stage](https://help.searchatlas.com/en/articles/12579060-ads-and-launch-stage)

Back to: [Collection Index](https://help.searchatlas.com/en/articles/12706248-otto-ppc-campaign-playbook-collection-index)

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.