## **🧭 Business Information Setup**

This initial step defines your business for Google Ads.

**Geo-Targeting locations:** You can select multiple locations from county to country. If you run local ads, this lets you go very granular; if you run campaigns in multiple countries, this helps too.

Use the AI button for a quick start, then always refine manually to ensure accuracy and reflect your brand perfectly.

## **✍️ Business Details Prompts**

- How does your business make money?
- What is your business's brand identity?
- What is your unique value proposition?
- Provide a detailed business description.

All additional relevant information that does not fit into the first three questions should be included in your business description. Once you click Continue, this information cannot be edited, so please ensure everything is complete and accurate.

## **✅ Reminder**

Review all business details carefully before clicking Continue — editing is not possible afterward.

![](https://downloads.intercomcdn.com/i/o/xx2wxnfz/1776754818/1159b901b9725f1106010dbb7684/70f4057c-7103-4d39-b6de-4b300484aa2f?expires=1786860000&signature=ed583004b4ab60ac56a6062e41b895a8d52bbdf89805c3c9cb28e9d27f5078c8&req=dScgEM57mYleUfMW3nq%2BgaAybn5wWwLmWNEX6ludfktjOld1rSJs1VrMuhlO%0AVYXVr7PouuENp2434CngJ%2By%2BWO4%3D%0A)

## **🗺️ Navigation**

Next: [💡 Setting Up Your Bidding Strategy in Smart Ads](https://help.searchatlas.com/en/articles/12575806-setting-up-your-bidding-strategy-in-otto-ppc)

Back to: [Collection Index](https://help.searchatlas.com/en/articles/12706248-otto-ppc-campaign-playbook-collection-index)

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.