If you set up automated Google Business Profile (GBP) posts and don’t see anything published right away, this is expected behavior. This article explains why posts may not appear the same day you configure them and when they will start publishing.

## **⚙️ Case Context**

A user configured automated GBP posts to start publishing the same day, but did not see any posts published or awaiting approval. After reviewing the setup, the team identified the reason and confirmed the expected system behavior.

## **🧩 What Was Happening**

The user had enabled **Approve before posting**. This option requires posts to be approved before they go live. Even if there are no visible posts awaiting approval, the system does not publish on the same day the settings are changed.

## **🧭 How Automated GBP Posting Works**

When automated GBP posts are set up or updated, the system saves the new settings. Automated posting does not start the same day the settings are changed, the posting cycle begins the following day. Even if your start date is set to today, posts will not be generated or published until the next day.

## **✅ Approve Before Posting Enabled**

If Approve before posting is turned on, posts must be approved before going live. It is normal not to see any posts awaiting approval on the same day, approval requests will appear once the system starts the posting cycle.

## **⏱️ What to Expect**

If you set up or changed automated posts today, the system will start tomorrow. No action is required, just allow time for the cycle to begin.

## **❓ FAQs**

**Why don’t I see automated posts immediately after setting them up?** Automated GBP posts do not publish on the same day the settings are changed.

**Do automated posts start the next day?** Yes. Posting usually begins the day after the configuration is saved.

**Is this expected behavior?** Yes. This is normal system behavior for automated GBP posts.

If your automated GBP posts were set up today, everything is working as expected. Posts will begin publishing the following day.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.