## **📋 Overview**

Watch the AMA (Ask Me Anything) Videocast from November 3, 2021, where SEO experts and users discussed real-world strategies for ranking eCommerce sites, optimizing Google Business Profile (formerly Google My Business) listings, leveraging press release distribution (now Authority > PR Distribution (Press Releases) inside Search Atlas), and using done-for-you (DFY) content effectively.

**Editor's note:** this replay uses 2021 terminology. Signal Genesys press release features are now part of Authority > PR Distribution (Press Releases) in Search Atlas.

## **🎥 Replay Link**

[Watch the AMA on YouTube](https://youtu.be/jIJQ0ORfVek)

## **🗂️ Key Topics Covered**

- **Ranking eCommerce Without a GBP** – Lane discusses how to adjust your SEO blueprint when managing an eCommerce site with no Google Business Profile listing.
- **Category Pages vs. Product Pages** – Learn whether to prioritize category-level pages or individual product pages when optimizing SEO.
- **Entity Power via Google Business Profile** – Understand why some users still connect a Google Business Profile for entity-based authority, even in non-local strategies.

## **📈 EAT/YMYL Strategies & Content Signals**

The session also covered Google's EAT/YMYL guidelines and how to extract multiple SEO signals from a single page.

## **🏙️ Advanced GBP Ranking Discussion**

Learn what to do after optimizing your site and Google Business Profile with 50K+ words of content. Lane shares next steps and power strategies using press release distribution.

## **🧭 Feature Questions & Platform Evolution**

- Knowledge Base Duplication
- Heatmaps
- Location Landing Page Feature

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.