Every website visitor is a potential opportunity, but without the right system in place, most of them leave unnoticed. The Search Engine Audit Widget transforms passive traffic into qualified SEO leads by offering instant value in exchange for contact information. In just a few steps, you can activate a fully branded audit experience that captures, stores, and routes leads directly into your workflow.

## **🎯 What Is the Search Engine Audit Widget?**

The widget allows visitors to enter their website URL, receive an instant SEO audit, and submit their contact details. When they do, their information is captured inside your dashboard.

## **🛠 Step 1 — Where to Find the Widget**

![Accessing Agency Hub from the dashboard header](https://downloads.intercomcdn.com/i/o/xx2wxnfz/2078942660/2078942660/e915f3de9c560ed3e29b19983b3d/access+agency+hub.png?expires=1786719600&signature=6f577dbbbc6fc8705906e8447007a3b9808587717448003739db38f41f1488cb&req=diAgHsB6n4dZWfMW1HO4zWo66e5FPX8NZ%2BF463Z%2BJdsS3qsGG8UA9bSdqE9p%0AtiCn%0A)

When you log into Search Atlas, you land on the Home dashboard: a dark background, a left vertical sidebar navigation, your profile in the top right (CSM Team dropdown), and a grid icon (feature launcher) near the top right.

In the top right corner, click the grid icon (9-dot icon), in the same icon group as the Atlas Agent button and the credits display. A slide-out panel titled More Features appears from the right side with multiple feature tiles.

![More Features panel with Agency Whitelabel option](https://downloads.intercomcdn.com/i/o/xx2wxnfz/2078948153/bf03480acf0e4911dcfe31311a6a/access%2Bagency%2Bhub%2B2.png?expires=1786860000&signature=f1c3248c228ab6a3acc9e15d1cc375750de132e31fdd47b0ab4751d8700cfb5b&req=diAgHsB6lYBaWvMW3nq%2BgR%2BeHvEFTVU6bhfI9CppYes8YQSogN8V4jxTnqUy%0AhqOP3REP0re2jsCm7DlgDCpSaqs%3D%0A)

In the More Features panel, locate Agency Hub (purple flag icon) and click it. This opens the White Label Setup page.

Inside White Label Setup, a blue notification banner reads: Activate Your Whitelabel Agency to Access Advanced Settings. Below that is a horizontal tab navigation: White Label Setup, Settings, Site Analysis Lead Capture Widget, Affiliate Link, and Join SEOTheory Community (Logo).

![Site Analysis Lead Capture Widget tab](https://downloads.intercomcdn.com/i/o/xx2wxnfz/2078949605/95d462ec6d3e3a01dafdab71b4fa/lead+capture+widget.png?expires=1786860000&signature=ea64c25269f4d0ee1ff7a93a95dfd09ac16c58af4afb66e515e3808b2021581f&req=diAgHsB6lIdfXPMW3nq%2Bgf%2BNX8eomWFjsAOQrhE3rz8RU9Oksypqedh%2FvBSe%0Ap3StOcEHfWd0ojh1gPBgiVrpK4o%3D%0A)

Click the third tab, Site Analysis Lead Capture Widget. It becomes highlighted with a blue underline, opening the widget configuration page.

## **🧭 What You See on the Widget Configuration Page**

The page is organized into sections:

- **Configure and Test the Widget** — placeholder and button text fields, background and font color selectors, a live preview box, and an Analyze My Site test button, so you can customize how the widget looks before installing it.
- **Install the Widget** — copy the snippet and paste it as HTML using the Copy Snippet to Clipboard button. This is the actual installation code.
- **Add Custom HTML (Optional)** — a toggle to add HTML to the top or bottom of the report, used for injecting custom branding or messaging into generated reports.
- **Integrations (Optional)** — a table listing Application, Webhook, and Actions, with an Add Webhook button for pushing captured leads to external systems.
- **Leads Captured** — a table at the bottom of the page showing Domain, Email, Phone Number, Company, and Time Stamp for every lead captured in real time.

**Full path:** Header 'More Features' (grid icon) → Agency Hub → White Label Setup → Site Analysis Lead Capture Widget tab (Logo page, /agency-settings).

## **💻 Step 2 — How to Install the Widget on Your Website**

Inside the widget settings, you'll find the embed code. To install it, copy the widget script and paste it into your website's HTML, either before the closing body tag or inside your site builder's custom code section. Once installed, the widget will appear on your site and start collecting leads automatically.

## **📥 Step 3 — Where Leads Go**

When someone completes the audit, their domain, email, phone number, company name, and timestamp are automatically stored in Agency Settings → Site Analysis Lead Capture Widget → Leads Captured. No manual configuration is required.

## **🔗 Optional: Connect a Webhook**

If you want leads sent to your CRM, scroll to Integrations, click + Add Webhook, and connect your automation platform. Leads can then trigger email sequences, CRM pipelines, Slack alerts, and sales notifications.

## **🚀 Best Practice**

After a lead submits, run a branded report, send the audit immediately, and follow up within 5–15 minutes. Speed dramatically increases close rate.

Once installed, the Search Engine Audit Widget works quietly in the background, analyzing domains, capturing contact details, and feeding your pipeline in real time. Combined with automated reporting and webhook integrations, it becomes a scalable lead generation engine.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.