## **🔎 What Are Local SERPs?**

Local SERPs lets you see exactly how Google displays local search results for any keyword in any location. Unlike heatmaps (which show ranking across a geographic grid), Local SERPs shows you the actual search results page — including the Local Pack, organic listings, and featured snippets.

## **🧭 How to Use Local SERPs**

1. In the left sidebar, go to **GBP Projects**
2. Select your GBP project
3. Click **Local SERPS** in the project menu
4. Enter a keyword (e.g., "plumber near me")
5. Define the search location (city, zip code, or address)
6. Click **Search** to see the results

## **💳 Quota Usage**

Local SERP searches consume **Local SEO Points** from your plan quota.

- Each search uses **1 Local SEO Point**
- Check your remaining points: click your profile icon (top-right) > **Billing** > **Plans & Top-ups**
- Points reset monthly on your billing anniversary date

## **👀 What You Can See**

- **Local Pack (Map Pack):** The top 3 businesses Google shows in the map section
- **Organic Results:** Standard blue-link results below the map
- **Your Position:** Where your business ranks for that keyword in that location
- **Competitor Analysis:** See which competitors appear and in what position

## **🆚 Local SERPs vs Heatmaps**

- **Feature: Shows** — Local SERPs: Full search results page for one location; Heatmaps: Ranking across a geographic grid (multiple points)
- **Feature: Best for** — Local SERPs: Checking specific keyword rankings; Heatmaps: Visualizing ranking coverage across an area
- **Feature: Quota** — Local SERPs: 1 Local SEO Point per search; Heatmaps: 1 point per grid pin (grid size varies)

## **💡 Tips**

- Use specific, location-relevant keywords for the most useful results
- Compare results across different locations to see where you rank strongest
- Check Local SERPs before and after GBP optimizations to measure impact

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.