Use MCP to create, manage, and optimize PPC campaigns using the Search Atlas PPC product area. Through MCP, your AI assistant can execute the full Google Ads lifecycle, including campaign setup, keyword management, ad creation, and performance optimization.

## **🧠 What You Can Do**

Using MCP for PPC, you can:

- Create and manage Google Ads campaigns
- Generate keywords and ad groups
- Write ad copy
- Build landing pages
- Optimize campaign performance

## **⚙️ Create a PPC Campaign**

1. Open your MCP-connected AI assistant.
2. Ask it to create a campaign, for example: "Create a Google Ads campaign for my business" or "Set up a PPC campaign for [service]."
3. The assistant prepares the campaign structure, including setup, targeting, and initial configuration.
4. Review the campaign setup.
5. Confirm creation, if required. The campaign is created using the same system as the Search Atlas platform.

## **🔑 Generate Keywords & Ad Groups**

1. Ask your assistant, for example: "Generate keywords for my PPC campaign" or "Create ad groups for my campaign."
2. The assistant generates keyword lists and ad groups.
3. Review the suggested structure.

## **✍️ Create Ad Copy**

1. Ask your assistant, for example: "Write ad copy for my campaign" or "Generate ads for my keywords."
2. The assistant generates ad variations.
3. Review and refine the content.

## **🌐 Build Landing Pages**

1. Ask your assistant, for example: "Create a landing page for this campaign."
2. The assistant generates the landing page.
3. Review the content and structure.

## **📈 Optimize Campaign Performance**

1. Ask your assistant, for example: "Optimize my PPC campaign" or "Improve performance for my ads."
2. The assistant analyzes performance.
3. Recommendations are generated.
4. Apply updates, if approved.

## **⚠️ Important Notes**

1. Campaign creation, keyword generation, and optimization actions may consume Search Atlas quota.
2. Some actions may require confirmation before execution.
3. All actions follow your plan entitlements and permissions.

## **🔁 How This Fits Together**

The PPC workflow through MCP typically follows: create the campaign, generate keywords and ad groups, create ad copy, build landing pages, then optimize performance. All steps are executed through your AI assistant using the same tools available in the Search Atlas platform.

MCP allows you to manage your entire PPC workflow through conversation. From campaign creation to optimization, your AI assistant can execute each step using the same capabilities, permissions, and quotas defined in your Search Atlas account.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.