The Press Release system allows you to draft AI-generated releases and distribute them through the Search Atlas network. Through MCP, your AI assistant can manage the full lifecycle from writing to publication and tracking.

This article explains how to generate, publish, and manage press releases using MCP.

## **🧠 What You Can Do**

Using MCP with Press Releases, you can:

- Draft press releases
- Generate content using AI
- Select categories and distribution networks
- Publish and distribute releases
- Track distribution status
- Monitor quota usage

Premium press release distribution tiers may consume Hyperdrive Credits (HDC).

## **⚙️ Create a Press Release**

1. Open your MCP-connected AI assistant.
2. Ask to create a press release, for example: "Write a press release for my business."
3. The assistant generates the draft.
4. Review the content.

## **✍️ Edit and Finalize Content**

1. Ask your assistant, for example: "Edit this press release" or "Refine the content."
2. The assistant updates the draft.
3. Review the final version and ensure accuracy before distribution.

## **📡 Select Distribution Settings**

1. Ask your assistant, for example: "Prepare this press release for distribution."
2. Specify the category and distribution network.
3. Confirm the settings.

## **📤 Publish and Distribute**

1. Ask your assistant, for example: "Publish this press release."
2. The assistant prepares the distribution.
3. Approve the action, if required — distribution may involve external publication and potential HDC usage.
4. The press release is published.

## **📊 Track Distribution Status**

1. Ask your assistant, for example: "Show my press release status."
2. The assistant retrieves distribution data.
3. Review publication status, distribution progress, and campaign results.

## **⚠️ Important Notes**

1. Drafting uses AI and may consume Search Atlas quota.
2. Distribution may consume Hyperdrive Credits (HDC).
3. Publishing interacts with external networks.
4. Approval may be required before execution.

## **🔁 How This Fits Into MCP Workflows**

A typical workflow: generate the press release, edit and finalize it, select distribution settings, publish, then track results — supporting end-to-end PR execution.

## **🧠 Best Practices**

1. Review content before publishing.
2. Choose appropriate distribution categories.
3. Monitor distribution status after publishing.
4. Use PR alongside SEO and content strategies.

MCP for Press Releases allows you to manage the full lifecycle of PR campaigns through conversation. From drafting to distribution and tracking, your AI assistant can execute each step using the same capabilities available in Search Atlas, including premium distribution options where applicable.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.