## **📋 Key Concepts Before You Begin**

- **NAP consistency:** Your business Name, Address, and Phone number must match exactly across your GBP, website, and all citations. Even small differences (e.g., "St." vs. "Street") create conflicting signals.
- **GBP equity:** An established profile with reviews and ranking history has real SEO value. Avoid merging, replacing, or re-verifying it unless absolutely necessary.
- **OTTO SEO:** Search Atlas's AI automation layer applies on-page and local optimisations to a connected property. Each OTTO activation should correspond to one distinct, verified web property or location.

## **🏢 Scenario: Existing Profile + Current Office + Future Location**

This is the most common multi-location setup: you have an established GBP (e.g., a Corona office with strong equity), an active operating location (e.g., Los Angeles), and a planned future office. Here is how to handle each layer cleanly.

1. **Keep the Corona GBP intact.** Do not change its NAP, re-verify it, or merge it with another profile. Its existing reviews and ranking history are assets. Only update information on that profile if the Corona address is genuinely still valid for your business.
2. **Create a separate GBP for the LA location.** Use the exact legal business name, the precise LA address, and the primary phone number for that office. Do not reuse the Corona phone number or address on the LA profile.
3. **Hold off on the future office until it is operational.** Google and local ranking algorithms penalise profiles created for addresses where no one is actually working. Wait until the new office is open before creating its GBP.
4. **Audit your citations before expanding.** Use the Search Atlas Local SEO tools to identify any existing citations that mix addresses or phone numbers. Clean these up before adding a new location to prevent compounding errors.

## **⚙️ Configuring OTTO for Multiple Locations**

When setting up OTTO across multiple locations, each location should have its own project connected to its corresponding domain or location landing page. **Do not point two location profiles at the same URL** unless you are using location-specific subfolders (e.g., `/los-angeles/`) and have confirmed that your site architecture supports it. Connecting multiple locations to a single project can cause OTTO to apply conflicting local signals, undermining rankings for both profiles.

## **🔑 NAP Management Best Practices**

- Ensure the NAP on each location's GBP matches the NAP on the corresponding location page of your website exactly.
- Use local schema markup on each location page to reinforce NAP signals to search engines.
- Regularly audit citations using Search Atlas's Local SEO tools to catch and correct any inconsistencies introduced during expansion.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.