## **Who This Article Is For**

This guide is for digital marketing agencies and freelancers managing SEO for pest control companies using Search Atlas. It covers recommended starting points for onboarding, local SEO, and reselling — structured around the core tools available in Search Atlas so you can work through these steps directly in the platform.

## **Step 1: Onboard a New Pest Control Client**

Pest control businesses are almost always hyper-local and service-area dependent. A strong onboarding sets the foundation for measurable results. To get started:

- **Audit existing visibility.** Navigate to the **Site Auditor** in your Search Atlas dashboard and enter the client's domain. Review the resulting report for organic traffic data, top-ranking pages, and technical issues such as broken links, missing meta tags, or slow page speed.
- **Identify core service keywords.** Open the **Keyword Research** tool (sometimes labeled **Keyword Magic** depending on your plan). Search for seed terms like *pest control [city]*, *exterminator near me*, *rodent control [city]*, and *termite inspection [city]*. Apply filters for Keyword Difficulty (aim for KD under 40 for newer domains) and Search Volume to build a prioritized target list.
- **Benchmark against local competitors.** Use the **Keyword Gap** tool under **Keywords > Keyword Gap** in the left sidebar. Enter the client's domain alongside two or three local competitor domains to surface keyword opportunities the client is currently missing.
- **Set up rank tracking.** Go to **Rank Tracker** and create a new tracking project for the client. Add your priority keyword list and enable location-specific tracking by setting the target city or ZIP code — this is critical for pest control since ranking positions vary significantly by geography.
- **Create a Local project.** Navigate to the **Local** section and create a new project linked to the client's Google Business Profile. This unlocks the full local SEO toolkit described in Step 2 below.

## **Step 2: Run the Local SEO Workflow**

Local SEO is the highest-leverage channel for pest control companies. Most leads come from Google Maps and local pack results. Within the **Local** section of Search Atlas, work through the following:

- **Review GBP health.** Open the **Local Overview** dashboard for the client's project. This gives you a snapshot of Google Business Profile health, review score trends, and recent posting activity. Address any flagged issues — such as missing business categories or incomplete hours — before moving to content tasks.
- **Post regularly.** Use the **Posts** tool within the Local project to draft and schedule Google Business Profile posts. For pest control clients, prioritize seasonal content: mosquito and tick alerts in spring/summer, rodent prevention in fall/winter, and promotional offers tied to local pest seasons.
- **Manage and respond to reviews.** Open the **Review Management** tab to monitor incoming reviews across connected profiles. Flag reviews that require a response and draft replies directly in the tool. Consistent review responses improve local pack rankings and conversion rates.
- **Build and maintain citations.** Use the **Citations** tool to run a NAP (Name, Address, Phone) audit. Submit or correct listings across relevant directories — prioritize Yelp, Angi, HomeAdvisor, and pest-control-specific directories. Consistent NAP data across listings is a foundational local ranking signal.

## **Step 3: Reselling Search Atlas to Pest Control Clients**

If you are reselling Search Atlas services or white-labeling reports for pest control clients, follow these best practices:

- **Use white-label reporting.** In your agency dashboard, enable white-label settings to brand exported reports with your agency name and logo before sharing with clients.
- **Set up a client seat or sub-account.** Depending on your plan, you can invite clients as limited-access users or manage all projects from your agency account. Check the **Team & Access** settings in your account to configure permissions appropriately.
- **Document a repeatable onboarding checklist.** Use Steps 1 and 2 above as the backbone of a client-facing onboarding document. Customize it with your agency's service tiers and deliverable timelines so each pest control client receives a consistent experience.
- **Schedule monthly reporting cadences.** Use Search Atlas's report export and scheduling features to automate monthly rank tracking and GBP performance summaries for each client.

## **Partner Training Resources**

Search Atlas maintains partner and agency training materials to help you get the most out of the platform. To access these:

- Log in to your Search Atlas account and look for the **Help** or **Academy** link in the main navigation or sidebar — this is where platform walkthroughs, video tutorials, and SOP templates are published.
- If your plan includes partner or agency support, a dedicated onboarding session may be available. Request this through the chat widget in your dashboard when you first set up your agency account.
- Feature names and menu labels are updated regularly as the platform evolves. If a label in this article does not match what you see in your account, the underlying tool is typically still available — use the platform's search bar or help icon to locate it by function.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.