# **📋 Overview**

After making changes to your WordPress site — or any connected property — you may wonder whether your Search Atlas pixel is still firing correctly and when OTTO will pick up the latest updates. This article explains how OTTO recrawl timing works, how to verify pixel status, how to manually trigger a recrawl, and when it makes sense to expand OTTO across multiple brands or domains.

# **🔍 How to Verify Your Search Atlas Pixel**

Your pixel must be active for OTTO to collect on-site data accurately. After WordPress theme updates, plugin changes, or migrations, always confirm the pixel is still installed and firing.

1. Go to **OTTO SEO → All Sites (SEO Automation)** in the left sidebar (URL: `/seo-automation-v3`).
2. Select the project you want to check and open its **Settings**.
3. Locate the **Pixel Status** indicator. A green status means the pixel is firing correctly. A red or unverified status means it is not detected.
4. If the pixel shows as inactive, copy the pixel snippet from the settings panel and re-add it to your WordPress site. The most reliable placement is via your theme's `header.php` file or a header/footer plugin such as Insert Headers and Footers.
5. After re-adding the snippet, return to **OTTO SEO → All Sites (SEO Automation)** and click **Verify Pixel** to confirm detection.

**Tip:** WordPress updates and theme switches are the most common reasons a pixel stops firing. Check pixel status any time you make significant site changes.

# **⏱️ Understanding OTTO Recrawl Timing**

OTTO follows an automated crawl schedule to keep your site analysis current. Understanding this schedule helps you set accurate expectations for when changes appear inside the platform.

- **Initial crawl:** Runs automatically when you first activate OTTO on a project. Depending on site size, this can take anywhere from a few minutes to several hours.
- **Recurring weekly crawl:** OTTO re-analyses your site on a weekly cycle. New recommendations, updated issue counts, and refreshed on-page data are all generated during this cycle.
- **Change detection window:** Content or technical changes you publish on your site will typically be reflected in OTTO within the next scheduled crawl. If you publish a fix on Monday and the weekly cycle runs on Wednesday, you will see the updated status by Wednesday.

Because OTTO operates on a weekly analysis cycle, it is a best practice to review your OTTO dashboard each week, address the highest-priority recommendations, and then allow the next cycle to confirm the impact of your changes.

# **▶️ How to Trigger an OTTO Recrawl Manually**

If you need OTTO to reflect changes immediately — for example, after resolving a batch of technical issues or confirming your pixel is back online — you can request a manual recrawl rather than waiting for the next scheduled cycle.

1. Go to **OTTO SEO → All Sites (SEO Automation)** in the left sidebar.
2. Select the relevant project from your project list.
3. Navigate to **OTTO SEO → Site Audit → Overview** (Website Overview) and locate the **Recrawl Site** button.
4. Click the button to queue a new crawl. OTTO will begin re-analysing your site and update recommendations once the crawl is complete.
5. Larger sites may take longer to process. You can continue using other parts of the platform while the crawl runs in the background.

**Note:** Manual recrawls count toward your plan's crawl allowance. Use them after meaningful site changes rather than repeatedly in short intervals.

# **🌐 Multi-Site Strategy: When to Scale OTTO Across Multiple Brands**

Search Atlas supports managing multiple domains and brands within a single account. Knowing when to activate OTTO on additional sites — rather than focusing exclusively on your primary domain — is key to getting the most out of your plan.

# **✅ Start With Your Primary Site First**

Before enabling OTTO on secondary domains, ensure your primary site is stable and producing results. Specifically:

- Your pixel is verified and collecting data consistently.
- OTTO's highest-priority recommendations (critical errors, missing metadata, Core Web Vitals issues) have been addressed.
- You have completed at least two to three weekly review cycles and can see measurable progress in **Keywords → Rank Tracker** (Keyword Rank Tracker).

Spreading OTTO across multiple sites too early can dilute your focus and make it harder to attribute ranking improvements to specific actions.

# **📈 When to Enable OTTO on Additional Sites**

Expand to secondary brands or domains when the following conditions are met:

- Your primary site's OTTO implementation is stable and recurring crawls are running without issues.
- You have enough crawl quota on your current plan to support additional projects without compromising existing ones.
- The secondary site has a working pixel installation confirmed before you activate OTTO.
- You have a team member or workflow in place to review recommendations for each additional project on a regular cadence.

To add a new site, go to **OTTO SEO → All Sites (SEO Automation)**, click **Create**, enter the domain, install the pixel on that site, verify it, and then activate OTTO. Repeat the same weekly review process you established for your primary site.

# **📊 Using Site Metrics Alongside OTTO**

After a recrawl, cross-reference OTTO recommendations with data in **Site Metrics** to build a complete picture of performance:

- **Keywords → Rank Tracker** (Keyword Rank Tracker): Confirm whether fixed pages are gaining or holding positions after a recrawl confirms changes.
- **Keywords → Keyword Magic:** Identify new keyword opportunities to feed back into OTTO's on-page optimisation tasks.
- **Site Metrics → Keyword Gap:** For multi-site accounts, compare keyword coverage across your domains to decide where to prioritise OTTO actions next.

# **💡 Quick Reference: Post-WordPress Change Checklist**

1. Re-verify your pixel in **OTTO SEO → All Sites (SEO Automation) → Project Settings**.
2. Trigger a manual recrawl from the OTTO dashboard.
3. Wait for the crawl to complete, then review updated recommendations.
4. Address priority issues and monitor progress in **Keywords → Rank Tracker** (Keyword Rank Tracker).
5. Repeat weekly as part of your standard SEO workflow.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.