## **🔍 Overview**

If your AI summary looks generic, incomplete, or seems to be pulling inaccurate information for a new site, the most common cause is that your Report Builder has not been configured to include the specific report modules you need. By default, not all report sections are active. You must manually enable each module you want the AI to analyze. This article walks you through the exact steps to do that.

## **🧠 Why the AI Summary May Seem Inaccurate**

The AI summary in Search Atlas is generated based only on the data modules that are currently enabled in your Report Builder. If key modules are turned off, the AI has less information to work with and may produce a summary that feels vague or irrelevant to your site. This is especially common when:

- You have just added a new domain to the platform
- You are building a report for the first time
- You have previously saved a report with a limited selection of modules
- You want to analyze a specific area such as keyword difficulty or ranking trends

The fix is straightforward: open the Report Builder configuration panel and switch on the modules that matter to your analysis.

## **✅ How to Configure Your Report Builder**

1. **Navigate to Site Metrics.** In the left sidebar, click **Site Metrics**. This takes you to the site list at **/site-explorer/list**. Select the domain you want to analyze.
2. **Open the Report Builder.** Once you are inside your selected site's dashboard, locate the **Report Builder** section. This is typically accessible from the top area of the dashboard or from the report view associated with your site.
3. **Click "Configure Report."** Look for the **Configure Report** button. Clicking it opens the configuration panel where you can see all available report modules listed individually.
4. **Enable modules using the grey toggle buttons.** Each report module has a small grey button next to it. These buttons act as on/off toggles. **Click the grey button** next to each module you want to include. When a module is enabled, its button will change state to indicate it is active. Key modules to consider enabling include:

   - **Keyword Difficulty** — essential for understanding how competitive your target keywords are
   - **Rank Tracker** — shows ranking trends over time for your domain
   - **Keyword Gap** — identifies keyword opportunities compared to competitors
   - **Keyword Magic** — surfaces keyword ideas relevant to your niche
5. **Save your configuration.** After enabling the modules you need, save the report configuration. The platform will now include data from all active modules when generating your AI summary.
6. **Regenerate the AI summary.** Once your configuration is saved, trigger a fresh AI summary. The summary will now reflect the data from all the modules you have enabled, giving you a more accurate and relevant analysis for your domain.

## **🌱 Tips for New Sites**

New sites often have limited historical data, which can also influence how the AI summary reads. Here are a few things to keep in mind as your site builds up data:

- **Keyword difficulty strategy:** For new sites, focus on enabling the Keyword Difficulty and Keyword Magic modules first. Targeting lower-difficulty keywords early gives your site the best chance to gain traction before competing on harder terms.
- **SEO timeline expectations:** Ranking improvements take time. Even with the correct report configuration, meaningful ranking data may take several weeks to appear after you begin optimizing. The AI summary will improve in accuracy as more data accumulates.
- **Check your tracked domain:** Confirm that the domain shown at the top of your Site Metrics dashboard matches the exact domain you want to analyze, including whether it uses **www** or not. A mismatch here can cause the AI to summarize data for the wrong version of your site.

## **🔄 Verifying the Correct Domain Is Being Analyzed**

Before relying on any AI summary, take a moment to verify the domain is correct:

- Go to **Left sidebar → Site Metrics (Site Explorer)** and confirm the site selected in your list is the intended domain.
- Check the URL structure. The platform displays the active domain in the report header. Make sure it reflects the site you added, not a default or previously selected property.
- If the wrong domain appears, return to the site list, select the correct domain, and reconfigure your report modules as described above.

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.