## **🔍 Understanding the Mismatch**

Search Atlas pulls your Google Business Profile (GBP) verification status directly from the Google Business Profile API. If your profile shows as **unverified** inside Search Atlas but is confirmed verified in Google, the issue is not with your Google account — it is a data sync or permission problem between Search Atlas and your GBP connection. Standard steps like refreshing the page or waiting 24–48 hours will not fix this. Follow the diagnostic steps below to identify and resolve the root cause.

## **✅ Step 1: Confirm Your Profile Is Verified in Google**

Before troubleshooting the Search Atlas side, confirm the verification status directly in Google:

1. Go to **business.google.com** and sign in with the Google account connected to Search Atlas.
2. Locate the business profile in question.
3. Check that the profile displays a green checkmark or a **Verified** label. If it shows a pending or suspended status in Google, the mismatch originates in Google — resolve it there first before continuing.

## **🔗 Step 2: Check Which Google Account Is Connected**

Search Atlas can only read verification status from the Google account that was used during the GBP connection. A mismatch commonly occurs when the profile is verified under one Google account but Search Atlas is connected to a different one.

1. In Search Atlas, go to **Left sidebar → GBP Projects**.
2. Open the affected GBP project from your project list.
3. Note the Google account email displayed in the project settings or connection details.
4. Compare this email to the Google account that owns the verified profile at **business.google.com**.
5. If the emails do not match, the wrong account is connected. Proceed to Step 4 to reconnect with the correct account.

## **🔑 Step 3: Check Google Account Permissions**

Even if the correct Google account is connected, Search Atlas requires sufficient permissions to read your GBP data. A **Owner** or **Manager** role is required — a **Site Manager** role is not sufficient.

1. Sign in to **business.google.com** with the connected Google account.
2. Navigate to **Business Profile settings → Managers**.
3. Confirm the connected account holds an **Owner** or **Manager** role on the verified profile.
4. If the role is insufficient, have the profile Owner upgrade the permission level, then proceed to Step 5 to force a data refresh.

## **🔄 Step 4: Reconnect Your Google Business Profile**

If the wrong account is connected, or if permissions were recently changed, you need to reconnect the profile in Search Atlas.

1. Go to **Left sidebar → GBP Projects** and open the affected project.
2. Locate the option to disconnect or re-authenticate the Google account linked to this project.
3. Disconnect the existing connection.
4. Reconnect using the Google account that is the **Owner** or **Manager** of the verified profile.
5. Complete the Google authorization flow and grant all requested permissions.
6. Return to **Left sidebar → GBP Projects → Overview** and check whether the verification status now shows correctly.

## **⚡ Step 5: Force a Data Sync**

After fixing account or permission issues, the verification status may not update immediately. Trigger a manual sync to pull the latest data from Google:

1. Go to **Left sidebar → GBP Projects → Overview**.
2. Look for a **Sync** or **Refresh Data** option within the project dashboard and select it.
3. Wait up to **5 minutes** for the sync to complete, then reload the page.
4. Confirm the verification status now displays correctly.

## **⚠️ Step 6: Check for a Suspended or Flagged Profile**

Google may mark a profile as unverified internally if it has been flagged, suspended, or has a pending reinstatement request — even if it previously showed as verified. Search Atlas will reflect this status accurately.

- Sign in to **business.google.com** and look for any alerts, banners, or suspension notices on the profile.
- If the profile is suspended or flagged, you must resolve the issue directly with Google before Search Atlas can show a verified status.
- Visit the **Google Business Profile Help Center** for guidance on reinstating a suspended profile.

## **🆘 When to Contact Support**

If you have completed all steps above and the verification status still shows incorrectly in Search Atlas, the issue may require a manual review of your GBP connection at the account level. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.

When you reach out, please have the following ready to speed up resolution:

- The Google account email connected to Search Atlas for this project.
- The Google account email that owns the verified GBP profile.
- A screenshot of the verified status from **business.google.com**.
- A screenshot of the unverified status shown inside Search Atlas.