## **🔍 Overview**

Search Atlas can automatically create and schedule Google Business Profile (GBP) posts on your behalf. Once you enable automated posting and choose a frequency, the platform generates posts based on your selected cadence. This article explains each frequency option, how the adaptive/optimized cadence option works, and what to expect in your queue.

## **📋 Available Posting Frequency Options**

When setting up automated GBP posting, you can choose from the following frequency options:

- **Daily** — One post is created and queued every day.
- **Every Other Day** — One post is created every two days.
- **Weekly** — One post is created once per week.
- **Bi-Weekly** — One post is created every two weeks.
- **Monthly** — One post is created once per month.
- **An adaptive/optimized cadence option** — some accounts have an automatic posting-frequency option that adjusts cadence based on business type, local competition, and SEO signals; the exact label for this option may vary, so check your Local → GBP Projects posting settings for its current name (see below for what to expect from it).

## **⚡ How the Adaptive Posting Option Works**

The adaptive/optimized frequency setting is not a fixed schedule. Instead, the platform analyzes ranking data and local SEO factors to determine how often your GBP profile needs fresh content to remain competitive. Here is what you need to know:

- Posts are typically created **three to four times per week** under this setting, but the exact cadence can vary week to week.
- The system may post more frequently during periods of increased local competition or ranking fluctuation.
- During quieter competitive periods, the frequency may reduce to two posts per week to avoid over-publishing.
- Because the schedule is dynamic, you will not always see posts queued up days in advance — the platform often generates and queues posts **one to two days before** the scheduled publish date.

This means it is normal to open your queue and see only one or two upcoming posts rather than a full week's worth scheduled at once.

## **🗓️ What to Expect in Your Queue**

Regardless of which frequency you choose, keep these queue behaviors in mind:

- Posts are generated on a rolling basis, not all at once. The queue will not show weeks of content in advance.
- After enabling automation, allow **up to 24 hours** for the first post to appear in your queue.
- If you enabled automation recently, the system may still be processing your business profile data before generating the first post.
- Each queued post will show a scheduled publish date and time. You can edit or delete any queued post before it goes live.

## **✅ How to Verify Your Automated Posting Is Active**

Follow these steps to confirm that automated posting is turned on and configured correctly:

1. Navigate to **Local → GBP Projects** in the left sidebar and open the location's posting settings.
2. Select the business location you want to check.
3. Click on the **Auto Posting** tab.
4. Confirm the toggle is switched **on** (highlighted in blue or green).
5. Check that the **Frequency** field displays your chosen setting.
6. Navigate to **Local → Posts** (GBP Posts) and use the **Status** column to view any posts that have already been created.

If the toggle is on and your frequency is set correctly but no posts appear after 24 hours, proceed to the troubleshooting section below.

## **🛠️ Troubleshooting an Empty Queue**

If automated posting is enabled but nothing has been queued after 24 hours, check the following:

- **GBP connection status** — Go to **Account Menu → Settings → Integrations** and confirm your Google Business Profile account is connected and the status shows as **Active**. A disconnected account will prevent posts from being created.
- **Business profile completeness** — The platform requires key business details (name, category, address) to generate relevant posts. Ensure your GBP profile is fully filled out.
- **Posting content settings** — Confirm you have selected at least one post type or topic in the Auto Posting configuration. Without a content direction, the system cannot generate posts.
- **Subscription plan** — Automated GBP posting is available on specific plans. Verify your current plan includes this feature under the top-right avatar → **Billing** (Plans & Top-ups tab).

## **✏️ Changing Your Posting Frequency**

You can update your frequency setting at any time:

1. Go to **Local → GBP Projects** in the left sidebar and select your location.
2. Click the **Auto Posting** tab.
3. Open the **Frequency** dropdown and select a new option.
4. Click **Save**. The new cadence applies to all future posts. Posts already queued will not be affected.

## **💬 Still Need Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.