## **🧠 What Is Search Atlas AI?**

Search Atlas AI is a built-in intelligence layer that works across the platform to surface insights, prioritise recommendations, and help you make faster, smarter SEO decisions. It analyses your site data continuously and presents findings in a clear, actionable format — so you spend less time diagnosing problems and more time fixing them.

## **⚙️ What Does Search Atlas AI Do Automatically?**

Search Atlas AI handles the analysis and recommendation side of SEO automatically. Here is what happens without any manual input from you:

- **Site auditing:** AI scans your site and categorises technical issues by severity.
- **Prioritisation:** Issues are ranked so you always know what to tackle first for the greatest impact.
- **Keyword opportunity detection:** AI identifies keyword gaps and ranking opportunities based on your existing content and competitors.
- **Content suggestions:** The platform surfaces topics and optimisation ideas aligned with your target keywords.
- **Performance monitoring:** Rankings and site metrics are tracked continuously and flagged when significant changes occur.

## **🛠️ What Requires Manual Action?**

Search Atlas AI identifies and recommends — but it does not make changes to your website directly. Any fix that affects your live site must be implemented by you or your development team. Common manual actions include:

- Updating meta titles, descriptions, and on-page content based on AI suggestions.
- Resolving technical issues such as broken links, missing alt text, or slow page speed.
- Publishing or editing content informed by AI content recommendations.
- Responding to reviews or updating local listing information flagged in the Local section.

Think of Search Atlas AI as your expert SEO analyst — it tells you exactly what to do and why, and you carry out the changes on your site.

## **🚀 How to Create Your First Project**

Getting started in Search Atlas takes just a few minutes. Follow these steps to create a project and begin analysing your site:

1. Log in to your Search Atlas account.
2. Go to **Home**.
3. Click **Create Project**.
4. Enter your website URL and give the project a recognisable name.
5. Select your target country and primary language, then confirm.
6. Search Atlas will begin crawling your site. Initial results typically appear within a few minutes depending on site size.

Once your project is set up, you can deepen your research using the sub-tools available under **Keywords**:

- **Left sidebar → Keywords → Keyword Magic** — discover new keyword opportunities.
- **Left sidebar → Keywords → Rank Tracker** — monitor your keyword positions over time.
- **Left sidebar → Keywords → Keyword Gap** — compare your keyword coverage against competitors.

## **📍 Setting Up Local SEO**

If your business has a physical location or serves a local area, use the **GBP Projects** section to manage your Google Business Profile and local presence. Navigate via **Left sidebar → Local → GBP Projects**. From there you can access:

- **Overview** — a snapshot of your local SEO health.
- **Posts** — publish updates directly to your Google Business Profile.
- **Reviews** — monitor and respond to customer reviews.
- **Local Citations** — manage your business listings across directories.
- **Media Library** — organise images and assets for your local profiles.
- **My Tasks** — a to-do list of recommended local SEO actions.

## **💡 Tips for Getting the Most from Search Atlas AI**

- **Check recommendations regularly:** AI insights update as your site and competitors change — weekly reviews keep you ahead.
- **Act on high-priority issues first:** The platform ranks issues by impact, so start at the top of each list.
- **Use Rank Tracker after making changes:** Track whether your manual fixes translate into ranking improvements.
- **Connect all your tools:** The more data Search Atlas has access to, the more accurate and personalised the AI recommendations become.

## **🙋 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.