## **🗺️ Overview**

If you manage Google Business Profile (GBP) listings and need heatmap reports for your clients, it is important to understand how Search Atlas plans are structured so you can choose the most cost-effective option. This article explains which plan includes both features, how pricing works, and how to estimate your total cost for multiple clients.

## **📦 Which Plan Includes GBP and Heatmap Reports?**

Search Atlas offers several plan tiers. To access **both GBP management tools and heatmap reports**, you need a plan that includes the **Local** feature set. Not every plan tier includes heatmap reports by default, so it is important to verify the following before downgrading or switching plans:

- **GBP Management** — available via the Local section of the platform (Left sidebar → Local → GBP Projects). This includes Posts, Reviews, Local Citations, Media Library, and more.
- **Heatmap Reports** — available via the Local section (Left sidebar → Local → Local SEO Heatmaps). Heatmap reports are an add-on or included feature depending on your plan tier.

When evaluating a plan downgrade, confirm that your target plan explicitly includes heatmap report generation. If heatmap reports are not included in the base plan, they may be available as a paid add-on per location or per report.

## **🧮 How to Calculate Costs for 12 GBP Clients**

The total cost for managing 12 clients with GBP tools and heatmap reports depends on two factors: your base plan price and any per-location or per-report fees. Use the following framework to estimate your total monthly cost:

1. **Identify your plan:** Log in and go to your account billing settings to confirm your current or target plan tier and what is included.
2. **Check location limits:** Each plan includes a set number of GBP locations. If 12 clients exceeds your plan's location allowance, additional locations are billed at a per-location rate.
3. **Check heatmap report limits:** Some plans include a fixed number of heatmap reports per month. Running reports for 12 clients may require purchasing additional report credits if your plan limit is lower than 12.
4. **Add up the costs:** Base plan price + (extra locations × per-location fee) + (extra heatmap reports × per-report fee) = your estimated monthly total.

**Example calculation (illustrative only — verify current pricing in your account):**

- Base plan: includes 5 GBP locations and 5 heatmap reports per month
- Additional 7 locations: 7 × per-location fee
- Additional 7 heatmap reports: 7 × per-report fee
- Total = Base plan + additional location fees + additional report fees

Actual prices vary by plan and are subject to change. Always check your current pricing page or billing dashboard for the most accurate figures before making a decision.

## **⚙️ How to Review Your Current Plan and Add-Ons**

To see your current plan details, included features, and available add-ons:

1. Log in to Search Atlas.
2. Click your account name or avatar in the top-right corner.
3. Navigate to **Billing** or **Subscription** settings.
4. Review the features included in your current plan and compare them against available plan tiers.
5. Use the plan comparison view to identify which tier best covers both GBP management and heatmap reports for your number of clients.

## **📊 Accessing GBP and Heatmap Features**

Once you have confirmed your plan covers both features, here is where to find them in the platform:

- **GBP Management:** Left sidebar → **Local**. From here you can access Overview, Posts, Reviews, Local Citations, Media Library, and My Tasks for each of your GBP locations.
- **Heatmap Reports:** Left sidebar → **Local** → **Local SEO Heatmaps**. Select your project, then generate or schedule heatmap reports for each client location.

## **💬 Recommendations Before Downgrading**

Before confirming a plan downgrade, keep the following in mind:

- Downgrading may reduce your included location count or remove heatmap report access entirely — always verify feature availability on the lower tier.
- If you lose access to heatmap reports on a lower plan, you may need to purchase them as add-ons, which could result in a higher total cost than staying on your current plan.
- For 12 or more clients, a mid-tier or agency plan may be more economical than a base plan plus multiple add-ons.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.