## **🔍 Overview**

When using the PR Distribution feature in Search Atlas, two common issues can affect your press releases: **duplicate titles appearing in the published content** and **the inability to track distribution links with UTM parameters**. This article explains why these happen and how to resolve both issues.

## **🗺️ How to Access PR Distribution**

To reach the PR Distribution feature, follow these steps:

1. Log in to your Search Atlas account.
2. In the left sidebar, click **Authority**.
3. Select **Campaigns** from the expanded menu.
4. Open an existing campaign or create a new one to access the press release editor.

You can also navigate directly to **/outreach/press-release** in your browser.

## **⚠️ Why Duplicate Titles Appear**

A duplicate title occurs when the press release title is entered in **two places** during the creation process:

- The dedicated **Title field** at the top of the press release form.
- The **body content** of the press release itself, where some users manually type the title again as the first line.

Because the platform automatically publishes the content from the Title field as the headline, repeating it inside the body results in the title appearing twice in the final distributed release.

## **✅ How to Fix Duplicate Titles**

Follow these steps to ensure your press release title appears only once:

1. Navigate to **Authority → Campaigns** and open your press release.
2. Check the **Title field** at the top of the form — confirm your headline is entered here.
3. Scroll into the **body content area** and review the first line of your text.
4. If the first line of the body matches or closely mirrors the Title field, **delete it from the body**.
5. Begin your body content with the first paragraph of the press release text instead.
6. Save your changes before submitting for distribution.

**Best practice:** Always treat the Title field as the sole location for your headline. Keep the body focused on the press release content only.

## **🔗 Adding UTM Parameters to Distribution Links**

UTM parameters allow you to track traffic from your distributed press releases in Google Analytics or any other analytics platform. Here is how to add them to the links included in your press release body:

1. Before writing your press release, build your UTM-tagged URLs using a UTM builder tool (such as Google's Campaign URL Builder).
2. Define your UTM values — for example:

   - **utm\_source:** press\_release
   - **utm\_medium:** pr\_distribution
   - **utm\_campaign:** your\_campaign\_name
3. Copy the full UTM-tagged URL generated by the tool.
4. In Search Atlas, navigate to **Authority → Campaigns** and open your press release.
5. In the body content area, paste your UTM-tagged URL wherever you want the link to appear.
6. Highlight the anchor text, apply the hyperlink, and paste the full UTM URL as the destination.
7. Review the link to confirm the UTM parameters are intact before submitting.

**Important:** UTM parameters must be added to your links **before** you submit the press release for distribution. They cannot be appended after the release has been published.

## **💡 Tips for Clean Press Releases**

- Always preview your press release before submitting to catch formatting issues like duplicate titles early.
- Keep links to a minimum and ensure each one serves a clear purpose — search engines and syndication partners may flag releases with excessive outbound links.
- Use consistent UTM naming conventions across all campaigns to make analytics reporting easier to interpret.
- Check your **Sent** tab (left sidebar → Authority → Sent) to review previously distributed releases and verify how links and titles appeared after publication.

## **🆘 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.