## **🔎 Understanding the Error**

If your GSC Performance tool displays a message like **"Error loading data: Site is not active: sc-domain:yourdomain.com"**, it means Search Atlas cannot retrieve data from Google Search Console for that property. This usually happens because the site has not been properly activated within the platform, the GSC property is unverified, or the connection between Search Atlas and your Google account has been interrupted.

## **✅ Step 1: Verify Your Site in Google Search Console**

Before Search Atlas can import GSC data, your property must be fully verified inside Google Search Console itself.

1. Go to **Google Search Console** (search.google.com/search-console).
2. Confirm your property appears in the property selector and shows a **verified** status.
3. If the property shows as unverified, complete verification using one of Google's supported methods (DNS record, HTML file, or Google Analytics).
4. Once verified, wait up to 24 hours for GSC to begin collecting data before trying again.

## **🔗 Step 2: Reconnect Your Google Account**

An expired or revoked Google OAuth connection is a common cause of site activation errors. Reconnecting your account refreshes the permissions Search Atlas needs to pull GSC data.

1. In Search Atlas, click your **profile icon** in the top-right corner and open **Settings**.
2. Navigate to the **Integrations** or **Connected Accounts** section.
3. Locate your Google account connection and click **Disconnect**.
4. Click **Connect GSC Account** (Site Metrics → Site Explorer) and complete the OAuth flow, making sure to grant all requested permissions including Search Console access.
5. Return to the GSC Performance tool and check whether the error has cleared.

## **🏠 Step 3: Activate the Site in Search Atlas**

After confirming your GSC property is verified and your Google account is connected, make sure the site is properly activated inside Search Atlas.

1. In the left sidebar, click **Site Metrics (Site Explorer)**.
2. Locate the domain showing the activation error in your site list.
3. If the site is listed, click the **settings or edit icon** next to it and confirm the correct GSC property is mapped — for example, ensure **sc-domain:** properties are matched to the domain-level property, not a URL-prefix property.
4. If the site is not listed, click **Add Site**, enter your domain, and select the matching GSC property from the dropdown.
5. Save your changes and reload the GSC Performance report.

## **⚠️ Step 4: Check Property Type Mismatch**

Google Search Console supports two property types: **Domain properties** (shown as **sc-domain:yourdomain.com**) and **URL-prefix properties** (shown as **https://yourdomain.com**). A mismatch between the property type in GSC and what is configured in Search Atlas will trigger an activation error.

- If your GSC property is a **domain property**, make sure Search Atlas is also set to use the **sc-domain:** format.
- If your GSC property is a **URL-prefix property**, confirm the full URL including the correct protocol (**https://** or **http://**) is entered in Search Atlas.
- When in doubt, use the same property format shown in your Google Search Console dashboard.

## **⏳ Step 5: Allow Time for Data to Populate**

Even after a successful activation, GSC Performance data may not appear immediately. Keep the following timelines in mind:

- Google Search Console typically delays data by **2–3 days**.
- Newly connected or re-connected properties can take up to **24–48 hours** to begin syncing inside Search Atlas.
- If you have just verified a brand-new domain in GSC, there may be **no historical data** available yet — data begins accumulating from the verification date.

## **🛠️ Quick Troubleshooting Checklist**

- **GSC property verified?** Check directly in Google Search Console.
- **Google account connected?** Reconnect via Settings → Integrations.
- **Correct property type selected?** Match sc-domain or URL-prefix consistently.
- **Site added in Search Atlas?** Confirm under Site Explorer.
- **Waited 24–48 hours?** Allow time after any reconnection or re-activation.

## **💬 Still Seeing the Error?**

If you have followed all the steps above and the GSC Performance tool still shows a site activation error or is not importing data correctly, our team is ready to investigate your specific account configuration. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.