## **🧩 What Is the OTTO Pixel?**

The OTTO Pixel is a small tracking script that connects your Squarespace website to Search Atlas. Once installed, it allows OTTO to collect on-site data and power AI-driven SEO automation for your site.

There are two parts to this process: **finding your unique OTTO Pixel UUID script** in Search Atlas, and then **adding it to your Squarespace site**. Both steps are covered below.

## **📍 Step 1: Find Your OTTO Pixel UUID Script**

Your OTTO Pixel script is unique to your website. Follow these steps to locate it inside Search Atlas:

1. Log in to your **Search Atlas** account.
2. In the left sidebar, click **OTTO SEO** → **SEO Automation** (URL: `/seo-automation-v3`).
3. Select the website project you want to track.
4. Look for the **OTTO Pixel** or **Pixel Setup** section on the dashboard. This section displays your unique UUID tracking script.
5. Click **Copy** to copy the full script to your clipboard. The script will look similar to this: `<script src="https://pixel.searchatlas.com/otto.js?uuid=YOUR-UNIQUE-ID"></script>`

**Important:** Your UUID is unique to your account and website. Do not share it publicly or use another site's UUID.

## **🌐 Step 2: Add the OTTO Pixel to Your Squarespace Site**

Squarespace allows you to inject custom code through its built-in **Code Injection** feature. This is the correct method for adding the OTTO Pixel to a Squarespace website.

1. Log in to your **Squarespace** account and open the website where you want to install the pixel.
2. In the left panel, go to **Settings**.
3. Under the **Website** section, click **Advanced**.
4. Click **Code Injection**.
5. In the **Header** field, paste the full OTTO Pixel script you copied from Search Atlas.
6. Click **Save** in the top-left corner.

The pixel is now active on every page of your Squarespace site. No additional steps are needed per page.

## **✅ Step 3: Verify the Pixel Is Working**

After saving, confirm the pixel is firing correctly:

- Return to **OTTO SEO** → **SEO Automation** in Search Atlas (`/seo-automation-v3`).
- Check the OTTO Pixel status indicator for your website project. It may take a few minutes to reflect an active status after installation.
- Visit your Squarespace website in a browser and reload the page to trigger the pixel.
- If the status updates to **Active** or **Connected**, your installation is complete.

## **⚠️ Common Issues and Tips**

- **Script not saving:** Make sure you are pasting the script into the **Header** field, not the Footer or Page Header fields, and that you click **Save** before leaving the page.
- **Status still showing as inactive:** Allow up to 10 minutes and then reload the Search Atlas dashboard. Clear your browser cache and revisit your Squarespace site to re-trigger the pixel.
- **Using a Squarespace Developer template:** If your site uses a custom Developer Mode template, you may need to add the script directly to the `<head>` tag in your template files instead of using Code Injection.
- **Do not use WordPress instructions:** Code Injection in Squarespace is different from WordPress plugin or theme methods. The steps above are specific to Squarespace only.

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.