## 🔍 Overview This article covers two common tasks: (1) adding your website as a property in Google Search Console (GSC) and connecting it to Search Atlas, and (2) improving your Content Value/Parameter score in OTTO from a low baseline (around 29–31/100) to 70 or higher. Follow both sections in order for the best results. ## 🌐 Step 1 — Add Your Site to Google Search Console If your site is not yet verified in GSC, complete these steps first. 1. Go to **Google Search Console** at search.google.com/search-console and sign in with your Google account. 2. Click **Add property** in the top-left dropdown. 3. Choose **Domain** as the property type. Enter your domain without a prefix — for example, **balancedlifetherapy.com**. Using the Domain type covers all subdomains and both HTTP and HTTPS versions automatically. 4. Click **Continue**. Google will display a DNS TXT record. 5. Copy the TXT record and add it to your domain's DNS settings through your domain registrar (such as GoDaddy, Namecheap, or Cloudflare). The exact steps vary by registrar, but you are typically looking for a **DNS Management** or **Advanced DNS** section. 6. Return to GSC and click **Verify**. DNS propagation can take a few minutes to up to 48 hours, so verify as soon as possible and retry if it does not confirm immediately. Once Google confirms ownership, your property is active and GSC will begin collecting data. ## 🔗 Step 2 — Connect or Reconnect GSC to Search Atlas After your site is verified in GSC, link it to Search Atlas so the platform can pull your performance data. 1. In Search Atlas, navigate to **Site Metrics → Site Explorer** using the left sidebar. 2. Click **Open Google Search Console** to reach the **Manage Sites** page. 3. Click **Connect GSC Account** and sign in with the same Google account used to verify the property. 4. Select **balancedlifetherapy.com** (or your domain) from the list of verified properties and confirm. 5. If you previously had a connection that broke, look for a **Reconnect** or **Refresh** button in the same GSC dashboard section and click it. This re-authorises the connection without requiring you to re-verify ownership in Google. 6. Wait a few minutes, then refresh the page. Search Atlas will begin importing impressions, clicks, and ranking data from GSC. **Tip:** If your domain does not appear in the property list during Step 4, confirm that the Google account you signed in with has **Owner** or **Full User** permission on the GSC property. ## 📈 Step 3 — Understand Your Content Value Score The **Content Value/Parameter score** in OTTO reflects how well your on-page content is optimised across key SEO parameters — including keyword usage, structure, readability, internal linking, and metadata completeness. A score of 29–31/100 means most of these parameters are partially or fully unmet. Scores are calculated per page and rolled up at the site level. To see which parameters are dragging your score down, open OTTO and select the specific page or URL you want to improve. ## ✅ Step 4 — Raise Your Content Score to 70+ Work through the following areas to push your score above 70. OTTO will update the score in real time as you apply changes. 1. **Optimise your target keyword placement.** Make sure your primary keyword appears in the page title, the first paragraph, at least one H2 heading, and naturally throughout the body. OTTO highlights missing placements directly in the editor. 2. **Complete your metadata.** Write a unique, descriptive meta title (50–60 characters) and meta description (140–160 characters) that include the target keyword. Pages with missing or duplicate metadata receive a significant score penalty. 3. **Improve content length and depth.** Thin content scores poorly. Review OTTO's recommended word count for your topic and expand sections that are too short. Add supporting subtopics that OTTO identifies as relevant to your keyword cluster. 4. **Fix heading structure.** Use a single H1 per page and organise content with H2 and H3 subheadings. OTTO flags pages with broken or missing heading hierarchies. 5. **Add internal links.** Link from this page to at least two or three relevant pages on your site, and ensure other relevant pages link back to it. Internal linking is one of the fastest wins for content score. 6. **Include semantic keywords.** OTTO provides a list of related terms and entities to include. Aim to cover at least 80% of the suggested terms without forcing them unnaturally into the copy. 7. **Resolve any flagged issues.** Check the OTTO task list for specific warnings — such as missing image alt text, duplicate content flags, or slow page speed — and resolve each one. Each resolved task contributes directly to the score. After applying changes, click **Re-analyse** or **Refresh Score** in OTTO to see your updated Content Value score. Most sites reach 70+ after addressing metadata, keyword placement, and semantic coverage together. ## 💡 Quick-Reference Checklist - Domain property added and verified in Google Search Console - GSC connected (or reconnected) inside Search Atlas - Primary keyword in title, first paragraph, and at least one H2 - Meta title and meta description written and within character limits - Content length meets OTTO's recommendation for the topic - Heading hierarchy is logical (one H1, multiple H2/H3) - At least two internal links added to and from the page - 80%+ of OTTO's semantic keyword suggestions covered - All OTTO flagged issues resolved ## 🆘 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.