## **🔍 What This Article Covers**

If you are considering switching from Bright Local or another local SEO platform, or have questions about what Search Atlas offers for local rank tracking, this article explains the Keyword Rank Tracker and Local SEO Heatmaps features at a general level. Because feature capabilities and UI details vary, we recommend contacting our team directly to confirm exactly how local and ZIP code tracking works for your specific use case.

## **📊 Keyword Rank Tracker: Organic Rankings by Location**

The **Keyword Rank Tracker** in Search Atlas is the primary feature for monitoring organic keyword rankings in Google search results. It supports location-level targeting, making it relevant for customers coming from tools like Bright Local who need location-based organic ranking reports.

General capabilities of the Keyword Rank Tracker include:

- Track organic keyword positions for any domain or URL
- Set tracking location to target specific geographic areas
- Monitor ranking changes over time with historical trend data
- View keyword position, search volume, and estimated traffic in one report
- Export ranking reports for client delivery or internal analysis

For confirmed details about ZIP code-level filtering, navigation steps, and any Bright Local feature parity specifics, please reach out to our support team — they can walk you through exactly what is available in your plan.

## **🗺️ Local SEO Heatmaps: A Separate Feature**

The **Local SEO Heatmaps** tool is a distinct feature from the Keyword Rank Tracker. It is important not to confuse the two.

Local SEO Heatmaps provide a visual grid-based view of how a business appears in **Google Maps and Local Pack results** across a geographic area, which is useful for understanding local pack visibility. This is separate from organic (blue link) keyword rank tracking.

If you are unsure which feature best matches what you were using in Bright Local, our support team can help you identify the right tool for your workflow.

## **🚀 Getting Started**

To explore the Keyword Rank Tracker or Local SEO Heatmaps, log in to Search Atlas and navigate to the relevant section in the left sidebar. If you need help setting up tracking for a specific location or want to confirm whether a particular capability (such as ZIP code targeting) is available on your plan, our team is ready to assist.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.