## **Overview**

Search Atlas covers a wide range of SEO capabilities across several tools. If you are wondering which tool handles which job, this article maps common use cases to the tools available in the platform. Because the platform is updated regularly and navigation labels may vary, treat the guidance below as a general starting point rather than a step-by-step walkthrough.

## **Capability-to-Tool Quick Reference**

Use the guide below to find the right Search Atlas tool for your use case:

- **Tracking featured snippets and SERP features** — The Rank Tracker provides data on SERP feature presence for your tracked keywords, including featured snippets, AI Overviews, People Also Ask boxes, and other rich results.
- **Monitoring AI Overviews** — The Rank Tracker surfaces AI Overview presence alongside other SERP feature data for your tracked keywords.
- **Analysing competitor traffic and organic visibility** — The Site Explorer (also referred to as Competitor Research) lets you enter a competitor's domain to see estimated organic traffic, top pages, and keyword rankings.
- **Finding keyword gaps between your site and competitors** — A Keyword Gap feature is available within the Site Explorer or Competitor Research area. You can enter your domain alongside one or more competitor domains to surface keywords they rank for that you do not.
- **Discovering backlinks** — A backlink analysis feature is available within the Site Explorer. You can enter any domain or URL to review its inbound links and referring domain data.
- **Researching new keyword opportunities** — A keyword research tool is available in the platform where you can enter a seed keyword to generate related terms along with volume, difficulty, and intent data.

## **Tips for Getting Started**

If you are unsure where a particular tool lives, browse the platform's navigation menu — most tools are grouped by category, and some features appear as tabs within a parent tool (for example, the Keyword Gap tool is located at Left sidebar → Keywords → Keyword Gap).

If the tool you need is not listed above, note the specific capability or use case you are trying to accomplish, the name of any section you have already tried, and a description of where you got stuck — this will help a support agent point you in the right direction quickly.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.