## **🧭 Overview**

If the OTTO pixel is not connecting to your WordPress site after multiple attempts, the most common causes are **plugin conflicts** and **cached code** preventing the pixel from loading correctly. Follow the steps below in order to help resolve the issue.

## **⚠️ Known Conflicting Plugins**

The following types of plugins are known to interfere with OTTO pixel installation on WordPress:

- **SEO plugins** — Can block or interfere with header scripts injected by OTTO.
- **Caching plugins** — Serve stale page versions that do not include the OTTO pixel.
- **Security or firewall plugins** — May block external script injection entirely.

You do not need to permanently remove these plugins. In most cases, temporarily disabling them, re-attempting the pixel installation, and then re-enabling them resolves the conflict.

## **🛠️ Step-by-Step Fix**

1. **Access the OTTO section in Search Atlas.** Navigate to the OTTO section for your website in Search Atlas.
2. **Log in to your WordPress admin dashboard** in a separate browser tab.
3. **Deactivate conflicting plugins temporarily.** Go to **Plugins → Installed Plugins**. Deactivate any active SEO plugin, caching plugin, and security/firewall plugin. Do not delete them — deactivating is enough.
4. **Clear all WordPress cache layers.** If your caching plugin has a settings page, open it and clear all cached files before deactivating.
5. **Clear your browser cache.** In your browser settings, select the option to clear cached images and files for all time.
6. **Return to Search Atlas and retry the OTTO pixel installation.** Follow the on-screen steps in the OTTO section to reconnect the pixel for your site.
7. **Allow a few minutes before verifying.** After completing the installation steps, allow a few minutes for the pixel signal to register. Then revisit your website in a new private/incognito window and confirm the pixel is active.
8. **Re-enable your plugins one at a time.** Reactivate each previously deactivated plugin individually and check the pixel status after each reactivation. If the pixel stops working after reactivating a specific plugin, that plugin is the source of the conflict. Leave it deactivated and contact support for guidance on a permanent fix.

## **📋 Before Escalating**

If the steps above do not resolve the issue, please have the following ready when you contact support: your WordPress site URL, the name of any plugin you identified as conflicting, and a description of where in the process the pixel connection fails.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.