## **Overview**

When Search Atlas audits your site or local presence, it surfaces a prioritised list of recommendations. Each recommendation maps to a specific tool inside the platform. This article explains the five most common audit recommendation areas and how to act on each one.

## **Keyword Filtering and Exporting**

If your audit recommends refining your keyword strategy, the **Keyword Manager** is your starting point. Navigate to the keyword management area of the platform, where you can filter keywords by metrics such as search volume, keyword difficulty, intent, or CPC. Once you have narrowed down the view you need, use the export option to download your filtered list as a CSV file.

Exported keyword lists can be shared with your content team or imported into other tools for further planning.

## **Organising Keywords into Clusters**

Audit recommendations around content gaps or topical authority often point to keyword clustering. Clusters group related keywords so you can plan content that covers an entire topic rather than individual terms. Inside the keyword management area, select the keywords you want to group and use the clustering feature to organise them — either manually or by letting Search Atlas group them by semantic similarity. Assign the resulting cluster to a project or content brief.

Working from clusters helps you avoid keyword cannibalism and ensures each page you create serves a clear topical purpose.

## **Enabling FAQ and HowTo Schema Markup**

If your audit flags missing structured data, you can add **FAQ** or **HowTo** schema directly from your OTTO project without editing any code. Navigate to **OTTO SEO → All Sites → [your project] → Overview → Onpage Optimizations (OTTO Grader)** and look for the schema markup options. Select the relevant pages, choose the schema type you need, fill in the required fields — questions and answers for FAQ, or ordered steps for HowTo — and apply the changes.

Once deployed, you can verify the schema using Google's Rich Results Test to confirm eligibility for enhanced search features.

## **Setting Up Directory Listings**

Audit recommendations related to local visibility often include expanding your presence across business directories. Search Atlas manages this under the **Local** section of the platform. Open your local project and look for the directory or listings management area, where you can connect to and sync your business information across major directories.

Keeping your Name, Address, and Phone number (NAP) consistent across directories is critical for local search rankings.

## **Building Local Citations and Authority**

Beyond directory listings, your audit may recommend building local citations to strengthen authority. Inside your local project, look for citation-building options that allow you to submit or manage your business profile across additional platforms. Prioritise directories and platforms that are relevant to your industry and location for the greatest impact on local authority.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.