## **What Is the Deep Freeze Workflow?**

The **deep freeze** option lets you fully pause an OTTO account without permanently deleting it or losing any optimizations already applied to the site. This is the recommended approach when a client needs to temporarily stop OTTO activity — for example, during a contract pause, a site rebuild, or a billing hold.

Deep freezing is intended to be **reversible**. When you are ready to resume, you can reactivate the account and restore OTTO activity.

## **Before You Begin**

Before pausing an OTTO account, make sure you have the necessary access level for the account inside Search Atlas. It is also good practice to confirm that any in-progress OTTO tasks have finished before initiating a pause, and to remove the OTTO pixel from the client's site as part of the workflow.

## **General Workflow: Pausing an OTTO Account**

The following steps reflect the general process for pausing an OTTO account. Because specific menu labels and button names may vary depending on your account configuration or platform version, contact our support team if you cannot locate a particular option.

1. **Remove the OTTO pixel from the client's site.** Locate the pixel code that was originally installed and remove it from the site. Verify it is no longer active on the live site before continuing.
2. **Navigate to the OTTO account** you want to pause inside Search Atlas.
3. **Locate the pause or deep freeze option** within OTTO SEO → All Sites (SEO Automation) — Deep Frozen tab.
4. **Confirm the action** when prompted. The account should enter an inactive/paused state, and no further automated changes will be deployed to the client's site.

## **General Workflow: Reactivating a Paused OTTO Account**

The following steps reflect the general process for reactivating a frozen OTTO account. Again, exact option names may differ — reach out to support if you are unsure which option to select.

1. **Reinstall the OTTO pixel on the client's site.** Retrieve the pixel code from the OTTO account and add it back to the site before reactivating.
2. **Confirm the pixel is active** on the live site before proceeding.
3. **Navigate to the paused OTTO account** inside Search Atlas.
4. **Locate the reactivation option** within the account's management or settings area and select it.
5. **Confirm the action** when prompted. OTTO activity should resume for the account.

If you are unsure about any step in this process — including where to find the deep freeze or reactivation options, or how to remove and reinstall the OTTO pixel — our team can walk you through it directly.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.