## **What Is White Label in Search Atlas?**

The Search Atlas white label feature lets agency and reseller customers present the platform under their own brand. This article explains what white label customization covers, what limitations exist around tool renaming, and how to get clarity on your specific account configuration.

## **What White Label Customization Covers**

Search Atlas offers white label customization options for agency and reseller accounts. These options allow you to apply your own branding so that clients interact with the platform under your agency's identity rather than Search Atlas's.

The exact elements available for customization depend on your plan and account configuration. Because the scope of white label options can vary, we recommend confirming the specific capabilities included in your account directly with our team before setting client expectations.

## **Tool Renaming Limitations**

A common question from agency customers is whether individual tool names within the platform can be renamed. Based on confirmed reports from our support team, tool renaming options have limitations — not all named features or internal tool labels can be individually renamed or hidden. Some interface labels reflect the default platform naming and are not editable through white label settings.

If a client notices a tool name and asks about it, you are not required to disclose Search Atlas as the underlying provider. You may describe any such feature as a proprietary tool built into your platform.

## **How to Get Help With Your White Label Setup**

Because white label configuration details vary by account and plan, the most reliable way to confirm what is and is not available to you is to speak with our support team. When you reach out, have the following ready to help us assist you efficiently:

- **Your agency account name or email**
- **The specific customization or tool renaming option you are asking about**
- **Any client-facing scenario or expectation you need to plan around**

Our team can confirm exactly what your account supports and walk you through any configuration steps that apply to your setup.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.