# **🔍 Overview**

If your OTTO pixel shows as **not installed** after adding it to your GoDaddy website, the most common cause is an incorrect installation method or a misconfigured Google Tag Manager (GTM) setup. This article walks you through the correct process to get your pixel firing properly.

# **⚙️ Before You Begin**

Make sure you have the following ready before starting:

- Access to your **Search Atlas account** (navigate to **OTTO SEO** via the left sidebar, then open **SEO Automation**, or go to **/seo-automation-v3**)
- Admin access to your **GoDaddy website**
- A published **Google Tag Manager container** connected to your GoDaddy site
- Your **OTTO pixel code snippet**, copied directly from the OTTO dashboard

# **📋 Step 1 — Copy Your OTTO Pixel Code**

1. Log in to Search Atlas and go to **OTTO SEO** in the left sidebar, then open **SEO Automation**.
2. Open the OTTO dashboard for the website you are setting up.
3. Locate the **pixel installation section** and copy the full pixel code snippet. Do not modify the code.

# **🏷️ Step 2 — Add the Pixel via Google Tag Manager**

Using GTM is the recommended method for installing the OTTO pixel on GoDaddy websites, as GoDaddy's native editor has limited support for custom scripts.

1. Log in to **Google Tag Manager** and select the container linked to your GoDaddy site.
2. Click **Tags** in the left menu, then click **New**.
3. Click **Tag Configuration** and choose **Custom HTML** as the tag type.
4. Paste your OTTO pixel code into the HTML field. Ensure the full snippet is included — do not wrap it in any additional tags.
5. Click **Triggering** and select **All Pages** so the pixel fires on every page load.
6. Name your tag (for example, **OTTO Pixel**) and click **Save**.
7. Click **Submit** in the top-right corner of GTM, add a version name, and click **Publish**.

# **🌐 Step 3 — Confirm GTM Is Active on Your GoDaddy Site**

The OTTO pixel will only fire if GTM itself is correctly installed on your GoDaddy site. Follow these steps to verify:

1. Log in to your **GoDaddy account** and open your website builder or WordPress admin panel.
2. Confirm your GTM container snippet (both the **<head>** and **<body>** portions) is present in your site's code. In GoDaddy Managed WordPress, use a plugin such as **GTM4WP** to insert both snippets correctly.
3. Visit your live website and use the **Google Tag Assistant** browser extension or GTM's built-in **Preview mode** to confirm the GTM container is loading on every page.

# **✅ Step 4 — Verify the OTTO Pixel Is Detected**

1. Return to the **OTTO dashboard** in Search Atlas (**OTTO SEO** in the left sidebar → **SEO Automation** → your website).
2. Click the **Check Installation** or **Verify Pixel** button.
3. Allow up to **5 minutes** after publishing your GTM container before checking, as propagation can take a short time.
4. If the pixel status changes to **Installed**, your setup is complete.

# **⚠️ Common Reasons the Pixel Shows as Not Installed**

- **GTM container not published:** Saving a tag in GTM is not enough — you must also click **Submit** and **Publish** to push changes live.
- **Incomplete GTM snippet on GoDaddy:** Both the **<head>** and **<body>** GTM code snippets must be present. Missing the body snippet is a frequent cause of failures.
- **Wrong trigger set:** If the trigger is not set to **All Pages**, the pixel may not fire on the page OTTO checks.
- **Modified pixel code:** Any changes to the original OTTO pixel snippet can break detection. Always paste the code exactly as provided.
- **Caching:** GoDaddy or a caching plugin may serve a cached version of your site. Clear all caches after publishing your GTM container.
- **Ad blocker or browser extension interference:** Test verification in an incognito window with extensions disabled.

# **💡 Tips for GoDaddy Managed WordPress**

If your GoDaddy site runs on **Managed WordPress**, the easiest way to install GTM (and therefore the OTTO pixel) is to use the **GTM4WP plugin**. Once installed and configured with your GTM container ID, the plugin automatically places both required snippets in the correct positions — no manual code editing needed.

# **🆘 Still Need Help?**

If you have followed all the steps above and the OTTO pixel still shows as not installed, If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.