# **🧩 Understanding the Issue**

After installing the **Otto SEO** plugin on your WordPress site, you may notice that **Otto Pixel** appears as disabled in your Search Atlas dashboard — even though the Otto SEO plugin shows as **Engaged**. These are two separate components that serve different purposes, and each must be activated independently.

**Otto SEO** handles on-page optimizations, schema, and content automation. **Otto Pixel** is a lightweight tracking script that collects performance and behavioral data from your site. Installing Otto SEO does not automatically activate Otto Pixel — you must enable it separately.

# **🔍 Why This Happens**

- Otto SEO and Otto Pixel are distinct features with independent activation states.
- Installing or connecting the Otto SEO plugin does not trigger Otto Pixel deployment.
- Otto Pixel requires explicit activation from within the Search Atlas platform before it fires on your site.
- A previously disabled Otto Pixel will remain disabled after a new plugin installation unless you manually turn it on.

# **✅ How to Enable Otto Pixel on Your WordPress Site**

1. Log in to your **Search Atlas** account.
2. In the left sidebar, click **OTTO SEO** (URL: `/seo-automation-v3`).
3. Select the project connected to your WordPress site.
4. Locate the **Otto Pixel** section on the project dashboard.
5. Click the toggle or **Enable** button next to Otto Pixel to activate it.
6. Once enabled, Search Atlas will generate your unique Otto Pixel script.
7. Confirm the status changes from **Disabled** to **Active** or **Engaged**.

# **🛠️ Verifying Otto Pixel Is Firing on Your Site**

After enabling Otto Pixel in Search Atlas, confirm it is correctly installed and running on your WordPress site:

1. Visit your WordPress site in a browser.
2. Right-click anywhere on the page and select **Inspect** (or press `F12`).
3. Go to the **Network** tab and reload the page.
4. In the filter bar, type **otto** to search for the pixel request.
5. If you see a successful request (status **200**), Otto Pixel is firing correctly.
6. Alternatively, use the **Sources** or **Elements** tab to search the page source for the Otto Pixel script tag.

If you do not see the pixel firing after following the steps above, proceed to the troubleshooting section below.

# **⚠️ Troubleshooting Otto Pixel Not Appearing**

If Otto Pixel is enabled in Search Atlas but still does not appear to fire on your WordPress site, work through the following checks:

- **Plugin version:** Make sure your Otto SEO plugin is updated to the latest version. Outdated versions may not support Otto Pixel deployment. In WordPress, go to **Plugins → Installed Plugins** and check for available updates.
- **Plugin connectivity:** Confirm the Otto SEO plugin is properly connected to your Search Atlas account. In WordPress, navigate to the Otto SEO plugin settings and verify your API key or account connection is valid.
- **Caching conflict:** Clear your WordPress site cache and any CDN cache (such as Cloudflare). Cached pages may serve an older version of your site without the Otto Pixel script.
- **Script blocking:** Check whether a security plugin (such as Wordfence or iThemes Security) or a Content Security Policy (CSP) is blocking third-party scripts. Whitelist the Otto Pixel domain if necessary.
- **Theme or page builder conflict:** Some WordPress themes and page builders strip scripts added via plugins. Test by temporarily switching to a default WordPress theme (such as Twenty Twenty-Four) and checking whether the pixel fires.
- **Multiple Otto SEO plugin instances:** Ensure only one instance of the Otto SEO plugin is active. Duplicate or conflicting plugin files can prevent the pixel from loading.

# **🔄 Re-Syncing Your WordPress Connection**

If Otto Pixel remains disabled after completing all steps above, try re-syncing the connection between Search Atlas and your WordPress site:

1. In Search Atlas, click **OTTO SEO** in the left sidebar (URL: `/seo-automation-v3`).
2. Open your project settings and locate the WordPress site connection.
3. Disconnect and then reconnect your WordPress site using your API credentials.
4. Return to the Otto Pixel section and re-enable it.
5. Return to your WordPress site, clear all caches, and verify the pixel is firing using the browser inspection method described above.

# **📋 Quick Reference Checklist**

- Otto Pixel toggled to **Active** in Search Atlas OTTO SEO dashboard
- Otto SEO plugin updated to the latest version in WordPress
- API key or account connection verified in the Otto SEO plugin settings
- Site cache and CDN cache cleared
- No security plugins or CSP rules blocking the pixel script
- No theme or page builder conflicts preventing script injection
- WordPress connection re-synced in Search Atlas if needed
- Otto Pixel request confirmed as status **200** in browser DevTools

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.