# **🧭 Overview**

This article walks you through four key areas of a healthy Otto setup: confirming your pixel is installed correctly in Webflow, removing duplicate pixels, checking that your target keywords are ranking, and understanding how Hyperdrive credits connect to citation building.

# **✅ Step 1 — Audit Your Otto Pixel Installation**

Before troubleshooting rankings or citations, confirm that the Otto pixel is installed exactly once on your site.

1. In Search Atlas, go to **Left sidebar → OTTO SEO → SEO Automation**.
2. Locate your Otto project and open its **Settings**.
3. Copy your unique **Otto Pixel UUID** (a long alphanumeric string shown in the pixel snippet).
4. In Webflow, open your project and navigate to **Site Settings → Custom Code**.
5. Use your browser's **Find** function (Ctrl/Cmd + F) and paste your UUID into the search bar.
6. Check both the **Head Code** and **Footer Code** fields.
7. The UUID should appear **exactly once** across all code fields. If it appears more than once, proceed to Step 2.

You can also verify live installation by visiting your website, opening browser DevTools (**F12**), clicking the **Network** tab, and filtering by your UUID. A single successful request confirms correct installation.

# **🗑️ Step 2 — Remove Duplicate Otto Pixels in Webflow**

A duplicate pixel causes tracking conflicts, inflates data, and can interfere with Otto's ability to process your site correctly. Follow these steps to remove it.

1. In Webflow, open your project and go to **Site Settings → Custom Code**.
2. Review the **Head Code** field. If your Otto pixel snippet appears more than once, delete all copies and paste a single, clean version.
3. Repeat the same check in the **Footer Code** field.
4. Next, open the **Pages** panel and check any pages that have **page-level custom code** applied. Remove any Otto pixel snippets found there — your snippet should only live in the site-wide **Head Code** field.
5. Save your changes and publish your Webflow site.
6. Return to your browser DevTools, reload your site, and re-run the UUID search in the Network tab. Confirm only one pixel request fires.

**Important:** Always keep the pixel in the **Head Code** field only. Placing it in the footer or on individual pages is a common cause of duplication.

# **📈 Step 3 — Verify and Improve Keyword Rankings in Otto**

Once your pixel is clean, you can accurately measure and improve keyword performance.

1. Go to **Left sidebar → OTTO SEO → SEO Automation** and open your Otto project.
2. Navigate to the **Keywords** or **Rankings** section within your project dashboard.
3. Search for your target keyword. Review its current position, the page Otto has associated with it, and any optimization recommendations shown.
4. If the keyword is not yet tracked, add it by clicking **Add Keyword** and entering the exact phrase you want to rank for.
5. Open the page Otto has linked to that keyword and review the **On-Page Recommendations** panel. Apply all high-priority suggestions such as title tag updates, heading structure, and content additions.
6. After publishing your changes, allow **48–72 hours** for search engines to recrawl the page before checking for ranking movement.

For the most accurate ranking data, ensure your pixel has been live and duplicate-free for at least **7 days** before drawing conclusions from the dashboard.

# **📍 Step 4 — Set Up Citations with Hyperdrive Credits**

Citations are online listings of your business name, address, and phone number (NAP) across directories. Otto uses **Hyperdrive credits** to build and distribute these citations.

1. Go to **Left sidebar → Local → Local Citations**.
2. Review your current citation count and any listings flagged as incomplete or inconsistent.
3. To build new citations, click **Confirm & Continue** and confirm your NAP information is accurate before proceeding.
4. Each citation submission consumes **Hyperdrive credits**. Your available credit balance is displayed at the top of the Local Citations page.
5. If your credit balance is low, go to your **Account Settings** to review your plan or purchase additional Hyperdrive credits.
6. Once submitted, new citations typically appear in the dashboard within **3–5 business days**. You can monitor their status under **Left sidebar → Local → Local Citations**.

**Tip:** Consistent NAP information across all citations directly supports local keyword rankings. Before building citations, double-check that your business name, address, and phone number in Search Atlas exactly match what appears on your website and Google Business Profile.

# **🔁 Quick-Reference Audit Checklist**

- **Pixel installed?** UUID found in Webflow Head Code field.
- **No duplicates?** UUID appears only once site-wide and on zero individual pages.
- **Pixel firing live?** Single network request confirmed in DevTools.
- **Target keyword tracked?** Added to Otto and linked to the correct page.
- **On-page recommendations applied?** All high-priority items resolved.
- **NAP consistent?** Business details match across site, GBP, and citations.
- **Hyperdrive credits available?** Balance checked before building new citations.

# **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.