# **🔍 What Is OTTO's Role in Page Optimization?**

OTTO is Search Atlas's OTTO SEO automation tool. It analyzes your connected pages and generates **optimization recommendations** — such as suggested rewrites for headings, meta descriptions, body content, and more. OTTO surfaces these suggestions directly inside the platform so you can review and act on them.

**OTTO does not directly edit, rewrite, or publish changes to your live website pages.** It is a recommendation engine, not a content editor with CMS access. Any changes to your existing pages must be made manually inside your own CMS (for example, WordPress, Shopify, or Webflow).

# **⚙️ What OTTO Can Do**

- Audit your connected pages and identify on-page SEO gaps.
- Generate rewrite suggestions for titles, meta descriptions, headings, and body copy.
- Provide keyword and content structure recommendations tailored to your target terms.
- Continuously monitor pages and update recommendations as search conditions change.
- Surface actionable tasks in a prioritized list so you know what to address first.

# **🚫 What OTTO Cannot Do**

- Directly edit or overwrite content on your live website pages.
- Publish or schedule content changes through your CMS automatically.
- Create a new version of an existing page on your site without your manual input.
- Push rewritten text live without you copying it into your CMS first.

If you have noticed that following OTTO's workflow seems to produce a **new page draft** rather than updating an existing one, this is expected behavior in some workflows — OTTO creates a draft recommendation document inside Search Atlas, not a new page on your website. Your live site is never modified without your direct action.

# **📋 How to Apply OTTO's Recommendations to an Existing Page**

1. Go to **Left sidebar → OTTO SEO → SEO Automation** to open the OTTO dashboard.
2. Locate the page you want to optimize in your connected pages list and open its recommendations.
3. Review the suggested rewrites for each content element (headings, body text, meta tags, etc.).
4. Copy the recommended text you want to use.
5. Log in to your CMS and navigate to the existing page you want to update.
6. Paste the optimized content into the appropriate fields and save or publish your changes.
7. Return to OTTO — it will re-crawl the page and confirm when the recommendations have been implemented.

# **✏️ Using the On-Page Audit for Deeper Content Guidance**

If you want a more detailed content rewrite experience before applying changes, the **On-Page Audit** tool gives you an in-depth analysis of a specific URL alongside content improvement suggestions. To access it, go to **Left sidebar → Content → On-Page Audit**. Enter your target URL and keyword, and the tool will produce a scored report with specific copy recommendations you can bring back to your CMS.

# **🛠️ Other Content Tools That Support Page Rewrites**

Search Atlas includes several additional tools that can help you rewrite and improve existing page content before you publish it in your CMS:

- **AI Content Templates** — Left sidebar → Content → AI Content Templates. Use pre-built templates to generate optimized content blocks for common page types.
- **Meta Generator** — Left sidebar → Content → Meta Generator. Quickly produce optimized title tags and meta descriptions for existing pages.
- **Scholar** — Left sidebar → Content → Scholar. Research topics and gather supporting information to strengthen your rewrites.

# **💡 Key Takeaway**

OTTO is a powerful SEO advisor that tells you **what to change and how to change it**. The actual editing always happens inside your own CMS. Think of OTTO as a co-pilot: it handles the analysis and recommendations while you apply the changes where they count — on your live site.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.