# **🧩 What This Article Covers**

After making changes to your WordPress site — such as updating themes, plugins, or page content — you may notice that OTTO SEO has not yet reflected those updates. This guide walks you through verifying that your Search Atlas pixel is installed correctly and shows you how to trigger a fresh OTTO recrawl so your latest changes are recognised and actioned.

# **⚙️ Step 1: Verify Your Search Atlas Pixel**

The Search Atlas pixel is a lightweight script that must be present on your site for OTTO to read and interact with your pages. If your WordPress site has recently been updated, it is worth confirming the pixel is still in place.

1. Go to **OTTO SEO** in the left sidebar, then open **SEO Automation** (URL: **/seo-automation-v3**).
2. Select the site you want to check from the site selector at the top of the page.
3. Look for the pixel status indicator near the top of the OTTO dashboard. A **green status** confirms the pixel is active and communicating correctly.
4. If the status shows as **inactive or unverified**, proceed to re-verify your pixel installation (see Step 2 below).

# **🛠️ Step 2: Re-Verify the Pixel After WordPress Changes**

WordPress theme updates, plugin conflicts, or caching layers can sometimes remove or block the pixel script. Follow these steps to troubleshoot and re-verify.

1. In the **OTTO SEO** section, open the **OTTO Settings** or **Site Setup** panel for your site.
2. Copy the pixel snippet provided by Search Atlas.
3. In your WordPress admin, navigate to your theme's **header.php** file or use a plugin such as **Insert Headers and Footers** to paste the snippet into the `<head>` section of every page.
4. If you use a caching plugin (e.g. WP Rocket, W3 Total Cache), **clear your cache** after saving the snippet.
5. Return to the **OTTO SEO** dashboard in Search Atlas and click **Verify Pixel**. The status should update to green within a few seconds.

**Tip:** If you recently changed your WordPress theme, always re-check the pixel immediately afterwards, as theme switches typically overwrite header files.

# **🔄 Step 3: Trigger an OTTO Recrawl**

Once your pixel is verified, you can prompt OTTO to recrawl your site and pick up any content or structural changes you have made.

1. In the left sidebar, go to **OTTO SEO**, then open **SEO Automation** (**/seo-automation-v3**).
2. Select the relevant site from the site selector.
3. Navigate to **Site Audit → Overview** (Website Overview) and locate the **Recrawl Site** button.
4. Click **Recrawl Site**. OTTO will queue a fresh crawl of your site — this typically completes within a few minutes for smaller sites, but may take longer for larger sites.
5. Once the crawl is complete, OTTO's recommendations and applied changes will update to reflect your latest site content.

**Note:** Recrawls are rate-limited to prevent excessive server load. If the option is temporarily unavailable, wait a short period and try again.

# **🌐 Managing Multiple Sites With OTTO**

If you manage several websites under one Search Atlas account, it is important to keep the pixel verified and recrawls up to date across all of them — not just your primary domain.

- Use the **site selector** at the top of the **OTTO SEO** dashboard to switch between your connected sites.
- Check the pixel status for **each site individually** after any WordPress updates, as changes on one site do not affect others.
- Schedule periodic recrawls for all active sites — especially after publishing significant new content or running a site migration.
- Use **Site Metrics (Site Explorer)** in the left sidebar (**/site-explorer/list**) to monitor organic performance across your sites and identify which properties may need attention after a recrawl.

# **❓ Common Issues and Quick Fixes**

- **Pixel shows inactive after a plugin update:** Deactivate recently updated plugins one at a time to identify conflicts, then re-verify the pixel.
- **Recrawl does not reflect new pages:** Confirm the new pages are publicly accessible (not set to draft or password-protected) and that your sitemap is up to date.
- **OTTO recommendations appear outdated:** Always trigger a manual recrawl after significant content changes rather than waiting for the next scheduled crawl.
- **Pixel verification fails repeatedly:** Disable browser extensions or test pixel verification from an incognito window to rule out client-side interference.

# **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.