# **🔍 Overview**

When OTTO deploys heading optimizations to a Wix site, customers sometimes notice that the changes seem to disappear or revert immediately after deployment. This behavior is expected and is caused by how OTTO interacts with Wix's rendering environment. This article explains exactly what is happening and what you should expect to see.

# **⚙️ How OTTO Deploys Headings on Wix**

OTTO applies heading changes — such as rewriting H1, H2, or H3 tags for better SEO — by injecting optimized content through Wix's supported integration layer. Unlike platforms such as WordPress, Wix does not allow third-party tools to directly and permanently overwrite page content in the site editor. Instead, OTTO's changes are applied at the **rendering level**, meaning they are delivered to search engine crawlers and browsers when the page loads, rather than being stored visibly inside the Wix editor itself.

# **👁️ Are the Changes Visible in the Wix Editor?**

No — and this is the key point that causes confusion. When you open the Wix editor after OTTO has deployed heading changes, you will **not** see the updated headings reflected there. The Wix editor will continue to display your original content. This does not mean the deployment failed. The optimized headings are still being served correctly to visitors and search engine bots when the live page is rendered.

# **✅ How to Confirm the Changes Are Live**

To verify that OTTO's heading optimizations are active on your published Wix pages, use one of the following methods:

1. **View the live page source:** Open your published Wix page in a browser, right-click anywhere on the page, and select **View Page Source**. Search for your heading tags (H1, H2, etc.) and confirm the OTTO-optimized text is present in the source code.
2. **Use a crawl tool:** Run the URL through a site auditing tool such as Search Atlas's own Site Auditor to verify the headings being read by crawlers match your OTTO deployments.
3. **Check OTTO deployment status:** In the Search Atlas platform, navigate to **OTTO SEO** in the left sidebar and open **All Sites (SEO Automation)** inside it, then review the deployment log for your Wix site. A green status indicator confirms the changes were successfully pushed.

# **🔄 Why Do the Changes Look Like They Are Reverting?**

The appearance of reverting happens because:

- Wix stores its own version of your page content independently of OTTO's injected optimizations.
- When you view the Wix editor, you are seeing Wix's stored version — not the rendered, OTTO-optimized version that visitors and crawlers see.
- If you manually edit and republish a page inside Wix **after** an OTTO deployment without re-deploying from OTTO, the Wix-stored content will take precedence and the OTTO heading changes will need to be redeployed.

# **⚠️ Important: Avoid Overwriting OTTO Changes**

To keep your OTTO heading optimizations intact on your Wix site, follow these best practices:

- **Do not manually edit headings** in the Wix editor after OTTO has deployed changes to those same elements, unless you plan to redeploy from OTTO afterward.
- **Redeploy from OTTO** any time you publish significant page updates in Wix. Navigate to **OTTO SEO** in the left sidebar and open **All Sites (SEO Automation)** inside it, then trigger a new deployment for the affected pages.
- **Use page source or a crawl tool** — not the Wix editor — as your source of truth for what headings are actually live on your site.

# **💡 Summary**

OTTO heading changes on Wix are working as designed. The optimizations are applied at the rendering layer and are visible in the live page source and to search engine crawlers — but they will not appear inside the Wix editor. Changes may appear to revert if you edit and republish pages in Wix without redeploying from OTTO. Always check the live page source or OTTO's deployment log to confirm your changes are active.

# **🙋 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.