## 🌟 Introduction

This session explains how to use **OTTO** inside SearchAtlas to create **Google Ads campaigns in ~20 minutes** instead of hours.  
You’ll learn how to:

- Set up **integrations** with Google Ads.
- Build search & retargeting campaigns.
- Use OTTO’s **AI to generate products, keywords, and ad copy**.
- Manage ad groups, budgets, and negative keywords.
- Review performance in both SearchAtlas & Google Ads.

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## 📝 Agenda

1️⃣ Intro to OTTO Google Ads  
2️⃣ Setting up **integrations**  
3️⃣ Creating a new campaign  
4️⃣ Reviewing **ad groups & ad copy**  
5️⃣ Performance reporting  
6️⃣ Final Q&A

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## 🔗 Integrations

- Connect **Google Ads** inside SearchAtlas:

  - Profile > ⚙️ **Settings** > Integrations.
  - Sign in to Google Ads → integration complete.
- For agencies:

  - Use **Share Links** → client signs in via white-labeled marketer.report link.
  - No need to request credentials directly.

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## 🏗️ Campaign Creation

## ✨ Quick Setup

- Go to Left sidebar → Ads → Campaign Hub.
- All self-serve plans (Starter, Growth, Pro): 1 Google Ads account connection and up to 10 campaigns.
- OTTO Google Ads add-on ($199/month): effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include the add-on.

## 🎯 Campaign Options

- Choose **Search Campaign** or **Retargeting Campaign**.
- Input:

  - Business URL
  - Business name
  - Target geo-location
  - Additional info (or let AI scrape website).

## ⚙️ AI Setup

- OTTO AI pulls business details automatically.
- Choose **Bidding Strategy**: maximize conversions, clicks, value, or impressions.
- OTTO scans website → detects products/services → lets you select products to promote.

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## 🔑 Keyword Research & Ad Groups

- OTTO generates:

  - Ad groups by product/service.
  - Keywords per ad group with:

    - Monthly search volume
    - Avg CPC
    - Competition score
    - Relevancy score
    - Search intent
- Options:

  - Edit keywords
  - Add manual keywords
  - Choose match type (exact, phrase, broad).

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## ✍️ Ad Copy Generation

- OTTO writes **headlines, descriptions, & sitelinks**.
- Review & edit in the built-in editor with ad preview.
- Approve ad copies → set daily budget → launch campaign.

⚠️ Note: Campaign payments are charged via **Google Ads billing**, not SearchAtlas.

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## 📊 Performance & Optimization

- Track performance in:

  - SearchAtlas → **Ads → Google Ads → Campaign Performance** (filter by Campaign Type, Campaign, Ad Group, Ad Copy).
  - Directly in **Google Ads**.
- Manage **Negative Keywords** inside OTTO to refine targeting.

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## 🚀 Product Updates Coming Soon

- **Google Ads Sync** (two-way integration) is under development.
- Current system = campaign builder only (not sync).

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## ⚠️ Key Notes

- 💰 Ad spend is billed in **Google Ads**, not SearchAtlas.
- 🔄 OTTO **does not sync existing Google Ads campaigns** (yet).
- ⏱️ Cuts campaign build time from **3–4 hours → ~20 minutes**.
- 📌 Ideal for agencies managing multiple client campaigns.

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## ❓ Q&A Highlights

- **Will** OTTO **optimize campaigns after launch?**  
  → Currently only builds new campaigns. Future update may include optimization.
- **Who gets charged for ad spend?**  
  → Ads billed directly through client’s **Google Ads account**. SearchAtlas only charges if you upgrade your OTTO Google Ads plan.

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👉 **[Watch the full session](https://us02web.zoom.us/rec/play/nXFKlfXZD0fzN_qtRTKNBDtqKcUY0bTrDUxN6wgQYr8bvlkoCFX1K3r1iKetPN1-fnyMRbYeHML9GRQ0.hp5G1BxItWFHcFdg?eagerLoadZvaPages=sidemenu.billing.plan_management&accessLevel=meeting&canPlayFromShare=true&from=share_recording_detail&continueMode=true&componentName=rec-play&originRequestUrl=https%3A%2F%2Fus02web.zoom.us%2Frec%2Fshare%2Ffdj3gRQWV-Brb1VenfYH9RkUNgTU1Xtm82MYXOBybkzBHo7AHT9wZRM2TtWviDBM.Zfmw3GWieVYHTGJ-)** to see the workflow demo: integrations → product scanning → keyword research → ad group setup → AI ad copy → launch.