Report Builder lets you create a single client-facing report that combines SEO improvement opportunities and Google Ads issues. The steps below reflect general guidance for this type of report — if your specific workflow differs, please reach out to the team for tailored assistance.

## **Step 1: Open Report Builder**

From your Search Atlas dashboard, navigate to Reports. Select the project you want to generate the report for.

## **Step 2: Confirm Your Google Ads Connection**

Before adding Google Ads data to the report, make sure a Google Ads account is connected to your project. If it is not connected, link it through your project settings so that paid search issue data is available to pull into the report.

## **Step 3: Add SEO Issues to the Report**

Within Report Builder, add the SEO issues section to your report. This pulls in on-page and technical improvement opportunities for the selected project.

## **Step 4: Add Google Ads Issues to the Report**

Add the Google Ads issues section to include paid search performance data and issue flags for your project. This section will only populate if a Google Ads account is connected (see Step 2).

## **Step 5: Customize and Share the Report**

Once both sections are added, customize the report layout and branding as needed. Use the sharing options in Report Builder to generate a shareable link or export the report to send to your client.

## **🛠️ What to Have Ready If You Need Support**

If you run into issues while building the report, having the following information ready will help the team assist you as quickly as possible:

- The name of the project you want to run the report for
- Whether a Google Ads account has been connected to that project
- What you are trying to include in the report (e.g., SEO issues, paid search issues, or both)
- Any error messages or unexpected behavior you have encountered

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.